collectible of the day: modern postcard ads


In 2006, MINI USA ran a series of five postcard ads featuring icons of modern architecture. They appeared in consecutive Dwell magazines from June to November 2006. They are:

  • LET’S TAKE A MODERN ROAD TRIP. features the Sundial Bridge
  • LET’S TAKE AN EXIT TO MODERN. features Arcosanti
  • LET’S SEE IF MODERNISM IS BIG IN TEXAS. features Marfa
  • LET’S HEAD TO THE HIGH MODERN. features the Farnsworth House
  • LET’S SCALE A MODERN MOUNTAIN. features Fallingwater

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