collectible of the day: milk carton ad


milk carton ad milk carton ad LET’S RUN OUT OF MILK.

Let’s run out of bread. Let’s run out of t.p. Let’s run out of anything so we can run out to the corner and back. Let’s just never run out of gas. LET’S MOTOR.

This clever advertising insert by Crispin Porter + Bogusky is printed on card stock and folds into a fake milk carton.  The instructions read:

  1. Assemble prop carton.
  2. Rotate and shake convincingly.
  3. Motor.

The ad can be found in the following magazine issues:

  • Men’s Journal. 2004.
  • The New Yorker. June 14 & 21, 2004.