collectible of the day: IS MY TOP CLOSED? bumper sticker


IS MY TOP CLOSED? bumper stickerAt the launch of the MINI Convertible in 2005, the slogan was “ALWAYS OPEN”.  In the US, Crispin Porter + Bogusky created a clever ad campaign around this idea.  Part of that campaign was this bumper sticker (which also came with orange, red, and yellow borders).

The sticker read: IS MY TOP CLOSED? REPORT ME: 1-888-DO NOT CLOSE.  One can actually call the telephone number and reach the “MINI Convertible Always Open Call Centre” and hear a funny, interactive set of instructions on how to administer a “noogie”, a “wedgie”, or an “Alabama thigh-tickler” to a convertible owner who has closed his or her top.


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