In the early days of MINI in the US, Crispin Porter + Bogusky created many clever advertising inserts that went beyond the normal print ad. In mid-2002, they created this “barf bag” ad to emphasize the MINI’s exceptional handling. It reads:
LET’S NOT MESS UP THE INTERIOR.
Let’s make clickety-clack sounds as we climb to the top. Let’s remember to keep our hands and feet inside the ride at all times. Let’s spin round and round and round and round ’til the guy in the back seat just can’t stomach it anymore. LET’S MOTOR.™
The ad consisted of a thick paper insert with a real “barf bag” attached. It can be found inside the following magazine issues:
- AutoWeek. June 10, 2002. (between pages 8 & 9)
- Car and Driver.
- Maxim. August 2002. (between pages 120 & 121)
- Spin. July 2002. (between pages 72 & 73)