The MINI Clubman went on sale in the US two years ago today on February 16, 2008. Because Hot Chocolate Metallic was a new color on a MINI, much of the advertising for the MINI Clubman contained a lot of brown. MINI dealerships distributed free chocolate Chinese fortune cookies. Instead of a fortune inside, each piece of paper had a clever MINI Clubman slogan (found in contemporary print ads) and a “ZUG says” or “Lucky Number” Clubman fact.
Known fortune cookie slogans:
BROWN SHEEP.
ZUG says: Split Rear Barn Doors are good for you.
BUSINESS IN THE FRONT. PARTY IN THE BACK.
Lucky Number: 7 (Cooper S Clubman 0-60 time)
THE ECCENTRIC MEMBER OF AN ALREADY SLIGHTLY ECCENTRIC FAMILY.
Lucky Number: 37 hwy/28 city (MPG for Cooper Clubman)
FRINGESTREAM.
ZUG says: Try anything once.
JUMBO SHRIMP.
Lucky Number: 139 (top speed for Cooper S Clubman)
LEARN TO DRIVE UNSTANDARD.
ZUG says: A climate-controlled glove box is cool. Literally.
PART HEAD-TURNER. PART HEAD-SCRATCHER.
Lucky Number: 10 (possible exterior colors)
RUNS ON IRREGULAR.
Lucky Number: 177 (lb-ft of torque for Cooper S Clubman)
UNAPOLOGETICALLY UNAPOLOGETIC.
ZUG says: Follow unconventional wisdom.
YOU CAN ZIG. YOU CAN ZAG. BUT NOT EVERYONE CAN ZUG.
Lucky Number: $20,600 (starting MSRP for Cooper Clubman)