On the Reeperbahn, Hamburg’s famous red-light district, MINI has installed a large billboard. It features a Chili Red MINI Cooper S and a large whip with the title “BÖSER MINI.” (meaning “BAD MINI.”). The billboard instructs you to send a text message with the keyword “SM” to 53335 to whip the MINI.
See a video of the BÖSER MINI billboard in action.