collectible of the day: MINI Press Information (2002)


MINI Press Information (2002)
Published in March 2002, the month of the launch of MINI in the US, this press kit is a glossy folder containing photos and information. The stapled information packets from Michael McHale, MINI Communications Manager, and Andrew Cutler, MINI Communications Specialist, contain:

MINI IN NEW YORK – introduces the MINI brand to the New York International Auto Show.

THE NEW MINI COOPER – covers the exterior and interior features, suspension, safety, power, electrics, specifications, and MINI in the United States.

THE NEW MINI COOPER S – covers performance, handling, safety, exterior and interior, statistics, and MINI in the United States.

Also, single sheets listing the MINI Cooper and MINI Cooper S suggested retail price of the vehicles and options, and a sheet of option packages.

The folder contains seven glossy photos: three of the 2002 MINI Cooper S, three of the 2002 MINI Cooper, and one graphic of the MINI Cooper safety zone.