The Wall Street Journal: Comparing Fuel Economies and Cost

Looking beyond simple mpg figures, The Wall Street Journal looks at the total-cost-of-ownership for the most fuel-efficient cars.  The author factors in addition criteria such as selling price and calculates costs over a ten-year vehicle lifespan.  The MINI Cooper is one of the example cars in the article:

The Mini Cooper is one of a [...]

collectible of the day: sewing kit

If you doubt that MINI marketing hasn’t used nearly every item possible, here is a small sewing kit from Europe.  It was distributed as part of the “IT’S NOT A CAR.” MINI Collection marketing campaign from a few years ago.

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