collectible of the day: Product Selling Points (November 2004)


Product Selling Points (November 2004)
When MINI USA wants to inform the dealerships of new products, the company issues Product Selling Points brochures.  This one from November 2004 covers two new products for the 2005 MINI Cooper S.

Product Selling Points
November 2004

MINI COOPER S WITH AUTOMATIC TRANSMISSION.
MINI COOPER S WITH LIMITED SLIP DIFFERENTIAL.

Inside, the stapled, 12 page brochure covers the features of the automatic transmission and limited slip differential (LSD) on a “test rally” by Finnish rallying legend Rauno Aaltonen.  Quotes by Rauno Aaltonen on the products are mixed with product descriptions, feature lists, and technical specifications.

The brochure Order No. is 05-Sauto.