Auto Express: MINI Countryman vs Morris Mini Minor


MINI Countryman vs Morris Mini MinorShowing just how “un-Mini” the new MINI Countryman is, new photos from Auto Express say more than words.  Despite emphasizing the glaring size difference, the article makes a case for the MINI Countryman:

… BMW’s business model is impeccable. Expanding the range not only attracts new customers but lowers production costs at the same time. And that’s the key to the Countryman – it’s not targeting diehard MINI fans, but a whole new type of clientele.

Gone are the days when the MINI relied on its traditions and origins. The current family of BMW-designed models are examples of expert marketing, global lifestyle products that appeal to a wide range of buyers. The Countryman simply adds another string to its bow.

See more photos and read the article MINI Countryman vs Morris Mini Minor.