collectible of the day: orange staples ad


orange staples ad
In the summer of 2002, Crispin Porter + Bogusky created this simple ad.  Placed in the centerfold of the magazine, the ad included a Chili Red MINI Cooper slaloming around orange staples representing traffic cones.  CP+B had to arrange with the magazine publishers to use these special staples.  The simple copy in the bottom-left corner read:

Find out why a MINI handles the way it does at MINIUSA.COM

The ad can be found in the following magazine issues:

  • AutoWeek. July 2002.
  • ESPN Magazine. May 26, 2003. (pages 70 & 71)
  • Rolling Stone. August 22, 2002. (pages 50 & 51)