collectible of the day: ZIG. ZAG. ZUG. ads

MINI USA heavily advertised the MINI Clubman when it launched in March 2008.  The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman).

The first two print ads simply featured those words above the corresponding model.  Attached to the ad under “ZUG” is [...]

collectible of the day: Johnny Lightning 2004 New Cars MINI Cooper S

As part of its Lightning Strike New Cars series, Johnny Lightning produced this 2004 MINI Cooper S die-cast car.

The New Cars series featured “authentic factory paint colors” and this MINI Cooper S is painted in Electric Blue.

Included with the car is bonus card.

[...]

collectible of the day: MINI models brochure (2008)

MINI HARDTOP. MINI CONVERTIBLE. MINI CLUBMAN.

This large fold-out brochure from early 2008 features all of the models available at that time.  The MINI Hardtop is the second-generation (R56), the MINI Convertible was still in its first-generation (R52), and the MINI Clubman (R55) was still new.

MINI colors shown inside are Pepper White, Chili Red, [...]

collectible of the day: Plush MINI

The Plush MINI toy has been available from the MINI USA MotoringGear collection for a long time and are still being offered today.

Available in red and blue, they represent the first-generation R50 MINI Cooper.

The Plush MINI is $25.00 each.

Product number is 802804271148-149

collectible of the day: 2008 Product Brief. MINI JCW models

Earlier this month we had the 2008 Product Brief. That manual covered the 2008 MINI Cooper and MINI Cooper S Hardtop and MINI Clubman models. Later that year, MINI USA produced the 2008 Product Brief. MINI John Cooper Works Hardtop & Clubman. Like the 2008 Product Brief, this one does not include the MINI [...]

collectible of the day: MINI sunscreen

Now that summer is here, this collectible might come in handy.

Today we have 15 SPF sunscreen to promote MINI Financial Services.  The white plastic tube has a clip at the top and a label with the MINI logo.

The MINI sunblock was included in the bags from MINI Takes the States 2008.

[...]

BMW wins award for the engine of the MINI Cooper S

From BMW Group PressClub Global:

The wide range of winning engines is further evidence of the outstanding expertise of the BMW Group in the area of engine development. It enables engines of great power yet also exemplary efficiency to be offered across all series and output classes. The “Engine of the Year” awards were conferred [...]

RSR Motorsports results at Mid-Ohio

The GRAND-AM season continued on last weekend at Mid-Ohio.  The RSR Motorsports MINIs have had a few good showings but have been hit with many reliability problems since the first race at Daytona.  To sort things out, the team hired a chassis engineer named Jim Haaser.

VJ Mirzayan and Sarah Cattaneo in the 197 MINI [...]

collectible of the day: Hammer and Coop glossy photo ad

In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners.  The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer” and a MINI Cooper S as “Coop”.  This ad insert was made to look like their publicity photo.

BRAWN IS BACK.

Hammer [...]

collectible of the day: SIRIUS Radio cards

SIRIUS RADIO THAT HANDLES.

SIRIUS RADIO THAT MOTORS.

SIRIUS RADIO WITH AN EXTRA GEAR.

In 2003 MINI USA introduced the SIRIUS Satellite Radio option. These three dealer cards were used to promote SIRIUS Radio on displays. Printed on thick card stock, they measured 6″ wide by 12″ high.  The common wording on the three [...]