Daily Archives: June 26, 2010


collectible of the day: 2008 Product Brief. MINI JCW models

2008 Product Brief. MINI JCW models
Earlier this month we had the 2008 Product Brief. That manual covered the 2008 MINI Cooper and MINI Cooper S Hardtop and MINI Clubman models. Later that year, MINI USA produced the 2008 Product Brief. MINI John Cooper Works Hardtop & Clubman. Like the 2008 Product Brief, this one does not include the MINI Convertible.

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

The 30 page spiral-bound glossy book describes in deep detail the standard equipment and options on the 2008 MINI John Cooper Works models and gives selling points.  The contents include: IDENTITY, CONFIGURATIONS, PRODUCT RANGE, YOU-IFICATION, JOHN COOPER WORKS ACCESSORIES, COMMUNICATION, THE MINI JOHN COOPER WORKS NITTY GRITTY, and TECHNICAL SPECIFICATIONS.

The back page reads “For use within the MINI Organization Only. Date of issue: July 2008.”