collectible of the day: ZIG. ZAG. ZUG. ads


ZIG. ZAG. ZUG. ad (version 2)ZIG. ZAG. ZUG. ad (version 1)MINI USA heavily advertised the MINI Clubman when it launched in March 2008.  The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman).

The first two print ads simply featured those words above the corresponding model.  Attached to the ad under “ZUG” is a removable booklet on the MINI Clubman titled “The Book of ZUG”.

ZIG. ZAG. ZUG. [Version 1]

MINI Cooper (ZIG.) and MINI Cooper S (ZAG.) side-by-side above a detachable MINI Clubman brochure (ZUG.).  Version 1 can be found in these magazine issues:

  • Anthem. No. 33. Masculine/Feminine 2008. (between pages 34 & 35)
  • Automobile. Vol. 60, No. 3. March 2008. (between pages 92 & 93)
  • Esquire. Vol. 149. No. 4. April 2008. (between pages 76 & 77)
  • Motor Trend. March 2008. (between pages 124 & 125)

ZIG. ZAG. ZUG. [Version 2]

MINI Cooper (ZIG.) above a MINI Cooper S (ZAG.) above a detachable MINI Clubman brochure (ZUG.). Version 2 can be found in these magazine issues:

  • Fader. 52. March 2008. (between pages 80 & 81)
  • Spin. March 2008. (between pages 32 & 33)