Monthly Archives: July 2010


Steelers arrive in training camp in MINI Coopers

From the Pittsburgh Post-Gazette:

LATROBE — The big guys have a thing for the little cars.

Last year, outside linebacker James Harrison arrived at Saint Vincent College in Latrobe for training camp driving a white SmartCar and took coach Mike Tomlin for a ride. This year, quarterback Ben Roethlisberger and his offensive line rolled up to the dorm in MINI Coopers.

Read the article Several Steelers arrive in fleet of MINI Coopers.


collectible of the day: IMMER OFFEN. pin

IMMER OFFEN pin
For the launch of the MINI Cabrio (Convertible) in the summer of 2004, MINI used the slogan “ALWAYS OPEN” which in German is “IMMER OFFEN”.

MINI Germany produced this button pin with “IMMER OFFEN.” in red with the MINI logo below.

See other MINI Cabrio/Convertible launch collectibles:

MINI Cabrio sunglasses
MINI Convertible Dot Pens
MINI Convertible launch pen
CONVERTIBLE CONTRACT ad


collectible of the day: LET’S MESS WITH PERFECTION. ad

LET'S MESS WITH PERFECTION. adLET’S MESS WITH PERFECTION. Let’s Daniel Boone-flag it. Let’s flame paint it. Let’s detail it. Let’s whale tail it. Let’s fuzzy dice it. Let’s trick it out. Let’s spoiler kit it. Let’s mirror tint it. Let’s whitewall it. Let’s hot rod it. Let’s lower it. Let’s raise it. Let’s do nothing. Let’s do whatever. LET’S MOTOR.

Today we feature yet another early (2002) ad by MINI USA’s first advertising agency Crispin Porter + Bogusky.  The thick, printed ad insert had detail stickers of wheels, flames, rally lights, numbers, hood scoops, spoilers, etc. to trick up a pure silver MINI Cooper.

The ad insert can be found in these magazine issues:

  • Car and Driver. Vol. 48, No. 1. July 2002. (between pages 48 & 49)
  • Motor Trend. Vol. 54, No. 6. June 2002. (between pages 80 & 81)

The catalog number is INS003-02.


WRC welcomes MINI

World Rally Championship
The World Rally Championship welcomes MINI back to rallying.

The Monte Carlo Rally made the Mini a legend, where it took three wins in 1964, 1965 and 1967. It really should have been four, but the team was disqualified in 1966 on a technicality, handing Citroen victory. Now the Mini drivers will get their chance for revenge in 2011, 45 years later…

Read the articles on the WRC website:


collectible of the day: MINI matches

MINI matches (top)

MINI matches (bottom)

How else would you light your MINI sparklers, but with these MINI matches?  The small matchbox shows two MINIs and the MINI logo on the top.  The side says “ANSTECKEND.” (meaning “infectious”).  The matches come from Germany and display the MINI Germany website address “www.MINI.de” on the bottom.  Inside, the matches are black with blue tips.

MINI matches (open)


collectible of the day: MINI MotoringGear 2006 catalogs

MINI MotoringGear Fall/Winter 2006 catalogMINI MotoringGear Spring/Summer 2006 catalog
In 2006 MINI USA produced two main MINI MotoringGear catalogs:

  • MINI MOTORINGGEAR SPRING/SUMMER 2006
  • MINI MOTORINGGEAR FALL/WINTER 2006

These two catalogs were made to look like old school notebooks.  The cover of Spring/Summer says “FIELD STUDY: 1 OF 2” and the Fall/Winter says “FIELD STUDY: 2 OF 2”.

Both catalogs have 28 pages and contain mostly the same items.

The MINI USA catalog number for Spring/Summer is MG-04-06-40M and for Fall/Winter is MG-09-06-20M.


collectible of the day: MINI Takes the States 2008 Travelogue

Two years ago today, MINI Takes the States 2008 took place in Chicago, the third of four regional events (after Miami and Boston, but before LA).

Each registered attendee was given this MINI TAKES THE STATES TRAVELOGUE.  The spiral-bound book was part guide and part scrapbook.  There are pages to collect names and information from friends you met.  Other pages are designed for attaching photos and recording fun events.  There is a pocket in the back for holding souvenirs.

Two pages were set aside for collecting stamps from various events and booths during the festival (see below, right):
MINI Takes the States 2008 Travelog

  • Friday Night Meet-and-Greet
  • Rise-and-Shine Rally
  • Rally Surprise and Delight
  • MINI Cross
  • MINI MotoringGear
  • Charity Booth
  • Fun Zone
  • White-Roof Radio
  • SIRIUS Radio
  • MINI Financial Services
  • Ridemakerz
  • Draw Your Own Stamp

MINI Takes the States 2008 Travelog (page 1)

MINI Takes the States 2008 Travelog (page 18) MINI Takes the States 2008 Travelog (page 19)

MINI in the WRC

Everything is coming together for MINI’s entry to the World Rally Championship.  For 2011, the WRC is making changes to the specifications of the cars.  From the WRC website:

The new World Rally cars to be used from the 2011 season will remain four-wheel drive, but will be smaller, cheaper and will the first to run on the FIA’s Global Engine concept. Designed to increase competition amongst drivers and teams, the new rules are set to revolutionise the sport.

The forthcoming World Rally Cars will be based on the current Super 2000 regulations, but the S2000’s normally aspirated 2-litre engines will be supplanted by a 1.6-litre turbocharged unit with direct fuel injection. From 2011, all new homologations of Super 2000 cars must be fitted with a 1.6-litre turbocharged engine.

This is the global engine specification that is being developed by FIA and will be available for use across a number of championships, starting with WRC and World Touring Car Championship (WTCC) in 2011.

A “1.6-litre turbocharged engine” is exactly what’s under the bonnet of a MINI Cooper S.   Of course, with MINI introducing an all-wheel-drive MINI Countryman this year, they have the required platform.

AUTOSPORT.com says that MINI and Prodrive are set to announce their entry into the WRC in the 2011 season.

Mini’s first-ever World Rally Car, which will be based on the Countryman road car, has been in preparation for months at Prodrive’s Banbury base and the BMW 1.6-litre turbocharged engine recently arrived to turn a rolling shell into a full World Rally Car. Testing of the new machine is expected to begin soon and, as technical director David Lapworth said, once it starts testing it will not stop.

The irony is not lost on the MINI enthusiast that MINI is getting back into rallying using a larger “SUV” that some think doesn’t belong in the MINI lineup.  We are eagerly awaiting the official announcement and photos of the forthcoming MINI WRC cars.