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MINI is well-known for its product placements in newspapers (Weekly World News), movies (The Italian Job and Marmaduke), and live events. Recently, MINI has moved into music videos. From the New York Times article “Product Placement Grows in Music Videos”: Atlantic’s video for “Billionaire,” the hit song by Travie McCoy that features Bruno Mars, includes [...] MINI CHALLENGE is a MINI-only racing series in the UK, Germany, and Australia. Naturally there are souvenir and promotional items available and we’ll feature some of them this month. The first item is the MINI CHALLENGE hat. On the front we see the MINI logo, MINI CHALLENGE checker pattern, and “MINI CHALLENGE. BE PART [...] |
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