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LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF. Here’s a clever MINI ad created in cooperation with Playboy magazine. The back cover of the magazine shows a top view of a Hot Orange MINI Cooper Convertible with the White roof printed on the clear plastic wrapper. When [...] From 2002 through 2004 MINI USA sold collectible snowglobes as part of their MotoringGear collection. They were limited editions and there was a different one each year. Shown is the MINI Snowglobe 2004. It features an Electric Blue MINI. Once these snowglobes sold out, they could often be found for sale on MINI forums [...]
Shown above is the MINI USA training box from 2005. It was meant for Motoring Advisors to learn all aspects of the MINI brand and selling points. The plastic box with handle and clasp holds 11 tabbed folders and a 2005 Product Information brochure. The tabbed folders cover: [...]
MOTORvation Participant Workbook This training workbook is a companion to “The MINI Motoring Advisor Skills Development Course”. The tri-fold, three-ring binder holds 40 pages divided into 16 tabs. Here’s how a MINI was to be prepared for delivery circa 2002: 1. Prepare car and book delivery appointment. a. Place MINI Smints on [...] COUNTERFEIT MINI COOPERS This brochure was part of a viral campaign by Crispin Porter + Bogusky (which included a website and fake PSA videos). It was supposedly produced by the Counter Counterfeit Commission (CCC). The brochure is subtitled “PROTECT YOURSELF FROM THE HUMILIATION OF OWNING A FAKE!” and in the corner it says “UPDATED [...] Back in March we featured a Hot Wheels 2001 MINI Cooper from the 2002 First Editions series. Since that car was released MINI has become a “Classic”. Recently issued and available in stores now is this Hot Wheels Classics 2001 MINI Cooper. The die-cast MINI is number 15 of 30 from Series 5. According [...] The MINI handbag above is from circa 2003 from the UK. Made of nylon, it has an inner pocket with a MINI logo label and a zipped top. The handbag measures about 9.5″ wide by 7″ high.
LET’S PUT ANOTHER HANDLE ON THE DOOR. Let’s show the world who’s got the wheel. Let’s make sure they know who’s riding shotgun. Let’s pick the perfect alias. Let’s pretend we’re fighter pilots. Let’s take it way too seriously. Let’s not take it seriously at all. LET’S MOTOR.™ [...] Today we feature another unusual MINI promotional item from Germany. Shown is the “ABGEFAHRENE GERICHTE.” (translates to “COOL DISHES”) recipe booklet. The small booklet measures about 4.75″ wide by 1.5″ high and is bound by a metal stud at the corner, on which the 24 double-sided pages pivot. The translated introduction page says: Four [...] |
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