Daily Archives: November 6, 2010


collectible of the day: Product Brief 2004

Product Brief 2004

MINI COOPER
MINI COOPER S

PRODUCT BRIEF 2004

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2004 we have this dealer-only, spiral-bound product brief brochure.  The 142 pages contain updates, features, and technical data.  The main sections are:

  • INTRODUCTION
  • THE CONCEPT
  • PRODUCT VALUES
  • PRODUCT RANGE
  • COMPETITOR OVERVIEW
  • POWERTRAIN & AGILITY
  • EXTERIOR DESIGN
  • INTERIOR DESIGN
  • SAFETY: ACTIVE & PASSIVE
  • ELECTRICS
  • QUALITY & RELIABILITY
  • MANUFACTURING
  • TECHNICAL DATA
  • EQUIPMENT LIST

The back page reads “For use within the MINI Organization only / Date of Issue: February 2004”.

See the previously featured 2005 MINI Model Update, 2005 Product Information, 2007 Product Brief, 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Brief.