collectible of the day: MINI Press Information (2001)


MINI One MINI Cooper Press Information (2001)Today we have one of the most collectible items in the Library of Motoring collection.  Shown is one of the earliest MINI press kits in English.  The MINI One MINI Cooper Press Information (2001) is a glossy folder containing MINI information, a book, color photographs, and a CD.

Open the press kit folder left and right (see photo below left) to reveal two pockets.  The left side holds the stapled, 30 page press information packet.  The cover date is July 2001.  The text content includes: MINI; Exterior; Interior; Safety; Drivetrain; Suspension and Steering; Electrics and Electronics; Sales, Package and Pricing; Options; Manufacturing; The MINI Brand; Data Sheets; External and Internal Dimensions; and Performance and Torque Diagrams.

The right side holds 16 photographs: six of an Indi Blue MINI One, nine of a Chili Red and White MINI Cooper, and one of a Pure Silver MINI Cooper with accessories.  All of the photos are dated 06/01.

Lift up the middle flap with the MINI logo (see photo below right) to reveal a CD attached to the inside of the flap and a hardcover book set into the middle of the folder.

The CD contains a 43 page PDF file of the information in the paper press packet and lots of color images.

Finally, the press kit includes a limited edition (2,500 copies) commemorative book titled MINI Cooper: The Modern Interpretation of an Immortal Legend.  The small book measures only about 5.5″ wide by 5″ high, but contains 80 full-color, glossy pages.  Attached inside the book’s back cover is yet another CD, this one holds 16 press photos of an Indi Blue and White MINI Cooper and one image of the MINI logo, all in both high resolution and low resolution.

Download the MINI One MINI Cooper Press Information (2001) file from the CD on the flap.

MINI One MINI Cooper Press Information (2001) (open 1)

MINI One MINI Cooper Press Information (2001) (open 2)