collectible of the day: Let’s Put Another Handle on the Door. ad


Let's Put Another Handle on the Door. ad (front)

Let's Put Another Handle on the Door. ad (back)

LET’S PUT ANOTHER HANDLE ON THE DOOR.
Let’s show the world who’s got the wheel. Let’s make sure they know who’s riding shotgun. Let’s pick the perfect alias. Let’s pretend we’re fighter pilots. Let’s take it way too seriously. Let’s not take it seriously at all. LET’S MOTOR.

The front of the ad shows “Geronimo” written on the door of an Electric Blue MINI Cooper S. On the back are white cursive letters stickers to put your nickname on your MINI.

The ad insert can be found in the following magazine issues:

  • Stuff. Issue 54. May 2004. (between pages 44 & 45)
  • Wired. Vol. 12, No. 5. May 2004. (between pages 60 & 61)

The MINI USA catalog number is INS006-04.