collectible of the day: COUNTERFEIT MINI COOPERS brochure


COUNTERFEIT MINI COOPERS brochure
COUNTERFEIT MINI COOPERS

This brochure was part of a viral campaign by Crispin Porter + Bogusky (which included a website and fake PSA videos).  It was supposedly produced by the Counter Counterfeit Commission (CCC).  The brochure is subtitled “PROTECT YOURSELF FROM THE HUMILIATION OF OWNING A FAKE!” and in the corner it says “UPDATED FOR 2005!”.

Inside the tri-fold color brochure are photos of “counterfeit” MINI Coopers: other cars (or duct-taped motorcycles!) painted and altered to resemble MINIs.  Also a guide showing “HOW TO IDENTIFY A GENUINE MINI”.

The brochure opens into a full-size poster.

The MINI USA catalog number is INS002-05.

The COUNTERFEIT MINI COOPERS brochure ad insert can be found in these magazine issues:

  • AutoWeek. April 11, 2005.
  • ESPN Magazine. April 25, 2005. (between pages 50 & 51)
  • Esquire. Vol. 143, No. 5. May 2005. (between pages 84 & 85)
  • Motor Trend. Vol. 57, No 5. May 2005. (between pages 64 & 65)

COUNTERFEIT MINI COOPERS brochure (inside)