Monthly Archives: December 2010


collectible of the day: R50R MINI Robots

R50R MINI Robots

R50R MINI Robot (blue)

These three R50R MINI Robots are highly-sought-after limited edition collectibles from the “Men of Metal” viral marketing campaign by Crispin Porter + Bogusky from early 2004.  The bendable robot collector’s models came in three variations:

  • Electric Blue with Stars and Stripes roof-shield
  • Dark Silver with Checkerboard roof-shield
  • Chili Red with Union Jack roof-shield
Men of Metal

The R50R action figure is inspired by Men of Metal, Eyewitness Accounts of Humanoid Robots.  The book chronicles Mr. Rowland Samuel’s investigation into eyewitness sightings of robot-like creatures in Oxford, England.  A 44-page excerpt of the book, including 18 startling photographs, is included with every R50R action figure.

CONTENTS: One (1) autonomous biped robot, a.k.a. the MINI R50R humanoid robot, in the likeness of the robot first discovered on the World Wide Web at www.r50rd.co.uk/research/internal/v2i/engin/
Constructed with materials sourced via 2004 MINI. Leg length and mass optimized for maximum acceleration. Proprioceptive sensor-capable. Movement algorithms based on use of elastic actuators.

The R50R MINI Robots were sold at US MINI dealerships for $20 each.  They also appeared in the MINI MOTORINGGEAR SPRING/SUMMER 2005 catalog.

The MINI USA part numbers are 99 00 0 006 748 (Chili Red), 99 00 0 006 749 (Electric Blue), and 99 00 0 006 750 Dark Silver).

See the Men of Metal ad.


collectible of the day: LET’S GEAR IT TO GO/SHOW. ad

LET'S GEAR IT TO GO. ad

LET'S GEAR IT TO SHOW. ad

LET’S GEAR IT TO GO. Let’s throw ‘em on and lace ‘em up. Let’s pull no punches. Let’s take no prisoners. Let’s take no wooden nickels. Let’s run it hard. Let’s put it away wet. Let’s walk the walk. Let’s back the talk. Let’s keep the rubber side down. LET’S MOTOR.

LET’S GEAR IT TO SHOW. Let’s find the perfect combination of boss and bitchin’. Let’s turn some heads. Let’s raise some eyebrows. Let’s raise some heart rates. Let’s bust open the saloon doors and swagger in. Let’s strut. Let’s stride. Let’s show ‘em how we roll. LET’S MOTOR.

This two-sided ad insert shows a MINI with changeable wheels. You can pull down the inside sheet to display various wheels, some real and some custom.

The MINI USA catalog number is INS005-04.

The “LET’S GEAR IT TO GO. LET’S GEAR IT TO SHOW.” ad insert can be found in these magazine issues:

  • Automobile. July 2004.
  • Business 2.0. Vol. 5, No. 5. June 2004. (between pages 80 & 81)
  • FHM. June 2004. (between pages 48 & 49)

collectible of the day: MINI Lying Plush Bulldog

MINI Lying Bulldog
This unusual and possibly rare MINI Lying Plush Bulldog was purchased in March 2004 from a MINI dealer.  It has a similar look, with the same MINI collar as the original MINI Plush Bulldog only it lies flat instead of sitting up.

It would seem to be part of the MINI MotoringGear collection, but does not appear in any of the known catalogs.

Please contact us if you know anything about this item.

See all of the MINI Bulldogs.


collectible of the day: MINI training box 2003

MINI training box 2003

MINI training box 2003 (open)

Last month we featured the MINI training box 2005.

Two years earlier MINI USA produced this MINI training box 2003.  The box in 2003 was made from thick black card stock and held closed by a elastic band.  Inside were several items including 12 tabbed folders covering:

  • MINI HISTORY
  • BRAND POSITION
  • CUSTOMERS EXPERIENCE
  • CSI
  • PRODUCT DEEP DIVE
  • MWF / ALERT
  • AFTERSALES
  • ROADSIDE ASSISTANCE / WARRANTY
  • ACCESSORIES / MOTORINGGEAR
  • LET’S COMPARE MINI COOPER VS. COMPETITORS
  • LET’S COMPARE MINI COOPER S VS. COMPETITORS
  • RESOURCES / CONTACTS

Also in the box were dealer and owner’s items including:


collectible of the day: MINI Snowglobe 2002

MINI Snowglobe 2002From 2002 through 2004 MINI USA sold collectible snowglobes as part of their MotoringGear collection. They were limited editions and there was a different one each year.

Shown is the MINI Snowglobe 2002.  It features a Chili Red MINI.  From the MINI MotoringGear Fall/Winter 2002 catalog:

NEW MINI SNOWGLOBE

Get in gear this holiday season with this snowglobe collectible. MINI Cooper in the big city, with skyscraper surroundings. Black base, featuring MINI logo.

99 00 0 003 932

$36.00

Once these snowglobes sold out, they could often be found for sale on MINI forums or eBay for upwards of $100 or more.

See the MINI Snowglobe 2003 and MINI Snowglobe 2004.


collectible of the day: MINI gas pump signs

We previously featured the WORD OF THE DAY gas pump signs.  Today we have another set.  These philosophical MINI gas pump signs are 19.75″ wide by 11.75″ high and are dated 11/15/05.  Shown are just a few of the variations.

Above left is version #1:

HAS “PAY AT THE PUMP” MADE US LONELIER PEOPLE?
Every once in a while, go inside and pay. Talk to the cashier. Ask him about the craziest thing he has seen at the station. You’re bound to hear a great story. But if he just smiles and says, “Here’s your change,” that’s okay too. It’s just nice to talk to people.

Above right is version #2:

MAKE TODAY CO-PILOT APPRECIATION DAY. Every so often, do something nice for your navigator. Like buy them a salty snack or some fake designer sunglasses. But remember, if you get them a cassette of the best bluegrass hits from the 80′s, don’t come crying to us if they actually play it.

Below is version #5:

WHY DON’T WE TALK TO EACH OTHER AT GAS STATIONS?
Why can’t this be another opportunity to meet people? You never hear stories like, “Yeah, we met at the gas station. We’re both premium octane, no receipt people.” After all, destiny can strike anywhere. Including the filling station.


collectible of the day: MINI Media Information Geneva 2007

MINI Media Information Geneva 2007MINI Media Information
MINI at the 77th International Motor Show Geneva 2007.

The International Motor Show Geneva 2007 took place from March 8-18, 2007.  The second-Generation (R56) MINI One and MINI Cooper D debuted at this show.  Also, the new John Cooper Works Tuning Kit for the second-generation (R56) MINI Cooper S appeared.  As usual for MINI for major automobile shows, the company created this hardcover multimedia information guide for the press.

Lift the magnetically-held front cover to reveal a CD attached to the inside.  On the right side, a pocket holds a stapled press bulletin and two booklets: “Text” and “Photos” both dated 3/2007.  The two-page, stapled Press bulletin is dated March 2007 and titled “Get the racing feeling: the John Cooper Works Tuning Kit for the new MINI Cooper S.”.

The booklet titled “Text” contains 16 pages of information in two sections:

  • MINI at the 77th International Motor Show Geneva 2007. (Short Version)
  • More Fun on Less Fuel: The new MINI One. The new MINI Cooper D.

The booklet titled “Photos” contains 19 pages, nine of which have glossy color photos of a Pepper White and Black MINI Cooper D and a Pure Silver MINI One.  Other pages have information about the included CD (mentioned above) in both German and English.

The CD contains the full content of the Press bulletin as well as MINI product photos and runs in a web browser.

Download the MINI Media Information Geneva 2007 in Deutsch, English, Français, Italiano, or Español.

MINI Media Information Geneva 2007 (open)


collectible of the day: LET’S RECREATE AUTOMOTIVE HISTORY. ad

LET'S RECREATE AUTOMOTIVE HISTORY. adLET’S RECREATE AUTOMOTIVE HISTORY.* Let’s see what this street legal go-kart can do. Let’s find a big, empty parking lot. Let’s bust out the orange cones. Let’s pull out the stopwatch. Let’s set a slalom course for adventure. Let’s get ready. Let’s get set. LET’S MOTOR.

From early 2004 we have this interactive ad insert from Crispin Porter + Bogusky.  The fold-out ad has 8 punch-out folding orange cones to set up your own slalom course.

The footnote of the ad reads:

*Road & Track puts tons of new cars through their 700-ft. slalom test to measure handling and agility. It’s kind of a big deal. And considering a stock MINI Cooper beat some pretty serious rides, including the Dodge Viper SRT-10 and Porsche 911 Turbo, you may want to tell your friend riding shotgun to eat a very light lunch.

The MINI USA catalog number is INS001-04.

The ad insert can be found inside the following magazine issues:

  • Fast Company. Issue 80. March 2004. (between pages 36 & 37)
  • FHM. April 2004. (between pages 88 & 89)
  • Men’s Fitness. March 2004. (between pages 24 & 25)
  • Road & Track. Vol. 55, No. 7. March 2004. (between pages 32 & 33)