collectible of the day: MINI IN MOTION. manual


MINI IN MOTION. manual (open)

MINI IN MOTION. manual

MINI IN MOTION.
Product Selling Points Manual.

This large, padded-cover binder holds training material for the Motoring Advisors covering the second-generation MINI models for 2007.

The six tabs separate six individual booklets:

  • Mission
  • Design
  • Substance
  • Competitors
  • Specs

This manual is intended for a global audience.

MISSION. INCREASE THE MOMENTUM.
The first booklet has 15 pages and covers the changing market, the core MINI value of excitement, spreading the word, target customers, conquest and sales tips, model personalities, and key selling points.

DESIGN. A STAR EVOLVES.
The second 15 page booklet covers exterior and interior design, dashboard features, roominess, individualisation (“319 combinations of colours, roofs and wheels” and “372 different interior combinations”), and options and accessories.  MINI colors shown are: Chili Red, Astro Black, Lightning Blue, Mellow Yellow, Sparkling Silver, Nightfire Red, Pepper White, British Racing Green, Dark Silver, Oxygen Blue, Liquid Silver, and Laser Blue.

SUBSTANCE. ON TRACK FOR THE FUTURE.
Also containing 15 pages, the third booklet covers the new engines, transmissions, handling and steering, active and passive safety, quality, and maintenance.

COMPETITORS. NOTHING COMES CLOSE.
The fourth booklet is thinner, just seven pages, and covers market trends, MINI Cooper competitors (Honda Fit Sport, VW Beetle, VW Rabbit, Scion xB), and MINI Cooper S competitors (Scion tC, VW GTI, Honda Civic Si, Mazda 3 Wagon).

SPECS. THIS FAR, THIS FAST.
The final booklet again has seven pages and covers MINI dimensions, technical data, and equipment.

The MINI IN MOTION. manual was produced by MINI Brand Management.  The MINI catalog number is Training and Qualification, VM-21.  It states “For internal use only.”.  The manual is Art. no.: 91 2837 606.  Printed in Germany 08/2006.