Yesterday Butler, Shine, Stern & Partners launched the MINI Countryman installation of a giant snowglobe holding a real Pure Red MINI Cooper S Countryman ALL4.
See more photos on the BSSP website.
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BSSP creates Countryman snowglobe installation1 comment to BSSP creates Countryman snowglobe installation |
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you know I love their stuff usually but I am confused about the mini Countryman being supposedly BIGGER but they decided to put it INSIDE a sno-globe. Same deal with the cereal boxes billboard in union square in SF. the boxes are very eye-catching but if the idea is to show them as BIGGER why base a campaign around shrinking?
my 2 cents!