collectible of the day: MINI training box 2003


MINI training box 2003

MINI training box 2003 (open)

Last month we featured the MINI training box 2005.

Two years earlier MINI USA produced this MINI training box 2003.  The box in 2003 was made from thick black card stock and held closed by a elastic band.  Inside were several items including 12 tabbed folders covering:

  • MINI HISTORY
  • BRAND POSITION
  • CUSTOMERS EXPERIENCE
  • CSI
  • PRODUCT DEEP DIVE
  • MWF / ALERT
  • AFTERSALES
  • ROADSIDE ASSISTANCE / WARRANTY
  • ACCESSORIES / MOTORINGGEAR
  • LET’S COMPARE MINI COOPER VS. COMPETITORS
  • LET’S COMPARE MINI COOPER S VS. COMPETITORS
  • RESOURCES / CONTACTS

Also in the box were dealer and owner’s items including: