Daily Archives: January 16, 2011


MINI Countryman Bootgating collectibles

MINI Countryman Bootgating collectibles

Over the weekend many MINI dealerships held “Bootgating” parties for the official launch of the new MINI Countryman.  Of course, MINI USA produced appropriate items to give away at the parties.  Items included:

  • MINI BOOTGATING insulated lunchbag
  • MINI BOOTGATING can cooler
  • “GO 4 IT.” toy football from MINI Financial Services
  • MINI BOOTGATING stickers
  • MINI eye black stickers

Please leave a comment if you received anything not shown.


mobile MINI USA website launched

MINI USA mobile website homepage

MINI USA mobile website 2011 Models

MINI USA quietly launched a mobile version of its website recently.  For a long time, MINI USA’s Flash-based website did not work on mobile phones, so MINI USA addressed the problem with this new mobile-friendly site at mobile.miniusa.com.

Under each model, you can view COLORS, GALLERY, TOP FEATURES, PERFORMANCE, PERFORMANCE SPECS, SAFETY, and FULL FEATURE LIST.  Although the mobile site doesn’t allow you to build a MINI, it will show you the selected model in your choice of body and roof color (with, oddly, no color names shown).  The GALLERY offers lots of videos for a mobile website.  Jump straight to the FULL FEATURE LIST for specifications, packages, and options with prices.

Current owners can log into MINI Financial Services to make payments, watch About Your MINI videos, and download MINI Apps.

At the bottom, the FIND A DEALER link takes you to a page where you can locate your nearest dealer(s) by ZIP Code or your current location.  The STAY IN THE LOOP page allows you to submit your email address to join the MINI email list.