Monthly Archives: February 2011


MINI Countryman ads in The New Yorker

 MINI Countryman ad in The New Yorker (page 25)  MINI Countryman ad in The New Yorker (page 27)

The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman.  Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon.  The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”.  They can be found on pages 25, 27, and 29.

Read about the placing of these ads at WWD.com.

MINI Countryman ad in The New Yorker (page 29)


Living Motorsport Legend website coming soon

COMING SOON. MINI. THE LIVING MOTORSPORT LEGEND.

Having already launched a MINI Motorsport Facebook page, MINI has a teaser image on its forthcoming website devoted to motorsport.  Called “MINI. THE LIVING MOTORSPORT LEGEND.”, the site will focus on the World Rally Championship at launch.  The date 11 April 2011 is for the ultimate premiere of the MINI WRC program and the final configuration of the MINI Countryman WRC.

Watch for the new MINI Motorsport website at the-living-motorsport-legend.com.


second MINI WRC team confirmed

MINI Countryman WRC

A second customer has bought a MINI Countryman WRC from Prodrive and announced their entry into the World Rally Championship for 2011.  Motorsport Italia with Armindo Araujo will begin with an S2000-spec MINI Countryman in Rally Portugal, then move up to the MINI Countryman WRC in time for Rally Italy in late May.  From autosport.com:

“We have been talking to Armindo about a drive in the Mini for some time and it is great news that he has now confirmed his programme,” said Graham Prew, Prodrive motorsport sales manager.

“He has proved just how fast he is in the PWRC with two consecutive titles. Now in the new Mini, he will be able to pitch himself directly against the best rally drivers in the world.”

Read the article Araujo gets customer WRC Mini.


The MINI Rocketman Concept debuts

MINI Rocketman Concept (front)

MINI Rocketman Concept (rear)

The MINI Rocketman Concept will make its public debut at the Geneva Auto Show on March 3rd, but MINI released information and photos today.  Slightly longer than the classic Mini at 11′ 3″, The Rocketman Concept gives MINI an entry into the expanding city car market.  Innovative features include the “carbon spaceframe”, double-hinged doors, LED headlights and projector taillights, a removable central contol unit (including navigation and music player), illuminated transparent roof, and a “3+1″ seating arrangement.  However, the 18” wheels and required wheel arches depart from the space-saving attempts, as does the boot space taken up by the “drawer”.

Read the original press release from MINI.

See more photos in bigblogg.motoring’s Flickr gallery.


social networking sites for MINI (updated)

Facebook logoMINI has always stood for fun, community, and technology, so it’s not surprising that MINI embraced the Internet and social networking. Not just for marketing, but to connect a community of MINI owners. From the start, MINI USA created an Owners’ Lounge on its website to give owners a place to discuss and show off their MINIs. They have created official blogs and event websites. MINI has also taken advantage of popular social networking sites to reach out to MINI owners, potential owners, and fans.

official websites

MINI Owners’ Lounge – Official MINI USA website. Must own a MINI and set up an account (by VIN).

MINI Space – Site with creative projects, competitions, events, thoughts, and ideas, by MINI.

social networking sites

Facebook | MINI – Official MINI Facebook page.

Facebook | MINI Challenge – Official Facebook page for the German MINI racing series.

Facebook | MINI Countryman – Official Facebook fan page for the launch of the MINI Countryman.

Facebook | MINI Motorsport – Meet fans and motorsport enthusiasts, get the latest news, and share your best pics.

Facebook | MINI Space – Official Facebook page for the MINI Space website.

Facebook | MINI United – Official Facebook page for MINI United.

Facebook | MINI USA – Official Facebook page for MINI USA.

MySpace – Hammer & Coop – MySpace site for the Hammer & Coop online episodes.

Twitter @MINI – Official MINI Twitter page.

Twitter @MINI Space – Official Twitter page for the “Creative use of Space. An urban initiative by MINI.”

Twitter @MINI United – Official Twitter page for MINI United.

YouTube – MINI’s Channel – Official site for MINI video ads, announcements, premiers, and events.

YouTube – MINI Motorsport’s Channel – Official site for MINI Motorsports videos and events.

YouTube – MINI USA’s Channel – Official site for MINI USA video ads, announcements, premiers, and events.

smartphone apps

MINI LINK App – Official MINI USA social networking app for the Apple iPhone.


Consumer Reports: MINI Cooper S Countryman ALL4

MINI Cooper S Countryman ALL4 Consumer Reports Cars Blog reviewed the new MINI Cooper S Countryman ALL4:

I picked up our new Mini Countryman and delivered it to the test track earlier this week, and frankly came away not quite ready to give up the keys. The largest Mini yet seems a little more grown up than previous Minis on the inside too, and not just in terms of size. Revised audio and climate controls are a little less quirky than previous models, and the ride feels slightly more compliant. But fear not, Mini faithful. The Countryman remains true to the Mini DNA, with familiar styling and an enjoyable driving experience.

The author goes on to give some details of the MINI Countryman and wonders if it is too expensive.

Read the article Just in: Mini Cooper S Countryman ALL4.


MINI Coupé and MINI Roadster to come in all versions?

MINI Roadster and MINI Coupé spy photoThis latest MINI Roadster and MINI Coupé spy photo is making its way around the Internet.  What’s new about this photo is it appears to show a British Racing Green II MINI Cooper Coupé (or possibly a MINI One Coupé).  Notice the single, right-side tailpipe.

Despite the MINI Coupé going on sale in as little as 6-7 months, MINI has not officially announced which versions will be produced.  Up to now, speculation has been that the MINI Coupé and MINI Roadster would only be offered as a MINI John Cooper Works and a MINI Cooper S version.


MINI Coupé spy photos released

MINI Coupé spy photo

Gmotors.co.uk released spy photos of a barely disguised MINI Coupé.  This prototype appears to be a MINI John Cooper Works version.

Read the article MINI Coupe Spotted With Very Little Disguise.