Daily Archives: February 8, 2011


BSSP: MINI Countryman Billboard in Times Square

MINI Countryman Billboard in Times Square

Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square.  BSSP describes it:

Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel drive MINI Countryman to do something simple, quiet and, dare we say, beautiful. The eight panel OOH takeover has two fiberglass Countryman mounted on an idyllic mountain scene with the words: Let it Snow.

See more photos at BSSP’s Let It Snow in Times Square.


worldwide MINI sales for January 2011

From BMW Group PressClub USA:

The MINI brand also continued on its growth track in January and, at 14,126 units, sold 15.8% more vehicles year-on-year (12,202). The main growth driver was the new MINI Countryman, with 3,505 deliveries.

January 2011 January 2010 change year-to-date 2011 year-to-date 2010 change
14,126 12,202 15.8% 14,126 12,202 15.8%

See all MINI sales worldwide by month.