MINI has always stood for fun, community, and technology, so it’s not surprising that MINI embraced the Internet and social networking. Not just for marketing, but to connect a community of MINI owners. From the start, MINI USA created an Owners’ Lounge on its website to give owners a place to discuss and show off their MINIs. They have created official blogs and event websites. MINI has also taken advantage of popular social networking sites to reach out to MINI owners, potential owners, and fans.
MINI Owners’ Lounge – Official MINI USA website. Must own a MINI and set up an account (by VIN).
MINI Space – Site with creative projects, competitions, events, thoughts, and ideas, by MINI.
social networking sites
Facebook | MINI – Official MINI Facebook page.
Facebook | MINI Challenge – Official Facebook page for the German MINI racing series.
Facebook | MINI Countryman – Official Facebook fan page for the launch of the MINI Countryman.
Facebook | MINI Motorsport – Meet fans and motorsport enthusiasts, get the latest news, and share your best pics.
Facebook | MINI Space – Official Facebook page for the MINI Space website.
Facebook | MINI United – Official Facebook page for MINI United.
Facebook | MINI USA – Official Facebook page for MINI USA.
MySpace – Hammer & Coop – MySpace site for the Hammer & Coop online episodes.
Twitter @MINI – Official MINI Twitter page.
Twitter @MINI Space – Official Twitter page for the “Creative use of Space. An urban initiative by MINI.”
Twitter @MINI United – Official Twitter page for MINI United.
YouTube – MINI’s Channel – Official site for MINI video ads, announcements, premiers, and events.
YouTube – MINI Motorsport’s Channel – Official site for MINI Motorsports videos and events.
YouTube – MINI USA’s Channel – Official site for MINI USA video ads, announcements, premiers, and events.
MINI LINK App – Official MINI USA social networking app for the Apple iPhone.