MINI USA sales for August 2011


From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 3,109 automobiles in August. The August 2011 sales are down 29.7% from the 4,425 sold in August, 2010.

“Lack of inventory slowed MINI sales in August due to our annual model year change over in July,” said Jim McDowell, Vice President – MINI USA. “MINI has been fortunate to maintain a tight supply of inventory and many customers submitted specifications for custom MINIs in August so we are confident this will be reflected in September and October sales continuing our momentum this year.”

Year-to-date, MINI sales in the U.S. are up 26.7% on volume of 37,636 compared to 29,704 in the first eight months of 2010.

August 2011 August 2010 change year-to-date 2011 year-to-date 2010 change
3,109 4,425 -29.7% 37,636 29,704 26.7%

This month’s sales put MINI USA’s total sales since launch over the 400,000 mark at 401,250.

See MINI sales in the USA by month.