MINI USA has a new customer-oriented campaign centered on the Motorer Pledge. Motoring Advisors distribute these cards to potential customers.
OUR COMMITMENT TO OUR VALUED CUSTOMERS
Your time is valuable, and we will always respect it. We will greet you promptly, but do not be alarmed if we hug you. We simply [...]
Today marks ten years since MINI arrived in North America and launched in the US and Canada on March 22, 2002. By then, MINI had already been selling Cooper and Cooper S models in the UK since the previous year.
MINI USA sold just 787 MINIs during the partial month of March 2002, but [...]
BE PART OF THE FAMILY.
MINI USA had previously produced a MINI model year 2012 pocket brochure, but it did not include the new MINI Roadster. Now there is a pocket-sized MINI family brochure with all six current models: Hardtop, Convertible, Clubman, Countryman, Coupe, and Roadster. The stapled, 24 page brochure gives each model (plus [...]
THE NEW MINI COUPE. THE NEW MINI ROADSTER.
MINI USA has released the first MINI Roadster brochure in combination with the MINI Coupe. The glossy, square-backed brochure contains 27 pages of information including:
Concept MINI Coupe MINI Roadster Interior and Exterior Features Colors and Upholstery Wheel Options Safety Technical Data Dimensional Drawings Accessories John Cooper [...]
The new two-seater MINI Cooper Roadster can’t help but turn heads. Take down the top and indulge in go-kart handling and 35 MPG, for open-air motoring at its best. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave your old flings behind even faster. THE NEW [...]
To get the word out about this summer’s MINI Takes the States 2012 cross-country rally, MINI USA has enlisted the help of MINI enthusiasts. For those people who registered a MINI club on MINI Space’s MINI Club Finder, MINI USA recently sent an email asking for help distributing promotional “save the date” postcards to [...]
Earlier this year MINI announced three special editions for 2012: MINI Baker Street, MINI Bayswater, and MINI Convertible Highgate. MINI USA has added these packages to its online Configurator. Also, Reef Blue, previously offered only on the MINI Clubman Hampton Edition, is now available across the range (excluding the MINI Countryman).
Butler, Shine, Stern & Partners took home several SF ADDY awards this year for their advertising work for MINI USA. BSSP won for its “MINI Rocks the Rivals” and MINI Coupe launch campaigns.
The annual awards are presented by the Greater San Francisco Ad Club.
Division Winners Collateral Material: Poster (single) – MINI Rocks [...]
Our friends at bigblogg.motoring shared this photo of a MINI JCW with the familiar camouflage wrapping. Clearly seen in the rear JCW bumper is a large diffuser. The MINI sports a larger rear spoiler, as well. Could this be the forthcoming second-generation MINI GP?
Watch the video.
[Thanks to bigblogg and his source Holger [...]
MINI has slowly been releasing details of the races, events, and bands to perform, but today released the full program.
Two MINI race series converge on MINI United 2012. MINI RUSHOUR, the 2012 Italian racing series, will run on Saturday. Also, the new German MINI TROPHY series will hold races at Circuit Paul Ricard [...]