MINI Roadster augmented reality print ad

LIVE AND EXOTIC

Want to take a peek behind the curtain? Download the free Zappar app from your app store. Select the MINI tile at the top of your screen and tap “download.” Then hold your phone over the curtain. And enjoy the show.

To finish our series of MINI Roadster prints ads, we [...]

MINI Roadster print ad collection

THINK RACY THOUGHTS

The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave onlookers behind.

THE NEW MINI [...]

MINI Cooper S Roadster print ad

TOP DOWN THRILLS.

The two-seater MINI Cooper S Roadster can’t help but turn heads. With a turbocharged and direct-injected 181-horsepower engine and 35 MPG, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind. THE NEW MINI ROADSTER. [...]

MINI takes 2nd place in initial GRAND-AM Sportsman Showcase

The initial GRAND-AM Sportsman Showcase race was held yesterday on a wet track at Homestead-Miami Speedway.  The B-Spec MINI Cooper comprised half the field along with Mazda 2 and Ford Fiesta racers.

Robbie Davis took 2nd place in his No. 37 MINI Cooper for the team from MINI of Charleston.  The 20-lap race was [...]

collectibles: MINI Test Drive Takedown trading cards

Earlier this month we wrote about the MINI Test Drive Takedown spring campaign.  Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors.  MINI USA has created six “characters” for each of the six models.  As part of the campaign, they have produced a pack of [...]

first MINI Coupe and MINI Roadster accessories brochure

KEEP IT MINI. / KEEP IT WILD.

The first MINI Accessories catalog has been released for the MINI Coupe and MINI Roadster.  The 16 page flip brochure is filled with 11 pages of MINI accessories and 5 pages of John Cooper Works Tuning accessories.  Some accessories specifically for the MINI Coupe and MINI Roadster [...]

MINI Mate: a social network within Facebook

MINI Mate

CONNECTIONS MADE, NOT MISSED.

While it hasn’t officially launched, MINI announced a new social network app on Facebook called MINI Mate.  Just in time for MINI United 2012, this network within a social network allows you to find others like yourself:

The network of MINI drivers and fans is vast, but MINI [...]

special edition: MINI Hyde Park

MINI announced yet another pair of special editions for 2012: the MINI Green Park and MINI Hyde Park.  Shown above is the MINI Hyde Park.  (See the MINI Green Park.)

From BMW Group PressClub Global:

As MINI defines the streetscape, so the Royal Parks in the heart of London define the structure and rhythm [...]

special edition: MINI Green Park

MINI announced yet another pair of special editions for 2012: the MINI Green Park and MINI Hyde Park.  Shown above is the MINI Green Park.  (See the MINI Hyde Park.)

From BMW Group PressClub Global:

As MINI defines the streetscape, so the Royal Parks in the [...]

MINI wins three Edmunds Best Retained Value awards

MINI placed three models on Edmunds’ list of award winners.  The Best Retained Value awards are given to new car models that are expected to retain the highest percentage of the new car price after five years.

MINI won the following categories:

Convertible under $35K: Mini Cooper, 48.9% Coupe under $25K: Mini Cooper, 50% [...]