Monthly Archives: April 2012


MINI Roadster augmented reality print ad

LIVE AND EXOTIC augmented reality print at LIVE AND EXOTIC Zappar screenshot

LIVE AND EXOTIC

Want to take a peek behind the curtain? Download the free Zappar app from your app store. Select the MINI tile at the top of your screen and tap “download.” Then hold your phone over the curtain. And enjoy the show.

To finish our series of MINI Roadster prints ads, we saved the best for last.  Following on from the MINI Roadster “Peep Show” video, we have a similar print ad that features augmented reality video.  Using your mobile smartphone with the Zappar app installed, view the print ad and watch it come to life.

The print ad can be found on page 111 of the May 2012 issue of Wired. (There is the THINK RACY THOUGHTS. print ad on the other side.)

If you don’t want to look for the Wired issue, download and print the PDF (full-page (7.5 MB) or reduced-size (415 kB)).

 


MINI Roadster print ad collection

THINK RACY THOUGHTS. print ad (version 2)
THINK RACY THOUGHTS

The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave onlookers behind.

THE NEW MINI ROADSTER. HOLD ON.

We previously featured this MINI JCW Roadster print ad, but here we have a slightly reworded version.  So you completists collecting MINI ads will want to pick up this one, as well.

This print ad can be found on page 112 of the May 2012 issue of Wired.

Although there is one more MINI Roadster print ad that is interactive, here is the existing collection of MINI Roadster ads that we have seen so far.  We have one for the Cooper, Cooper S, and John Cooper Works Roadster.

TOP DOWN THRILLS. print ad TOPLESS THRILLS. print ad THINK RACY THOUGHTS. print ad (version 1)

MINI Cooper S Roadster print ad

TOP DOWN THRILLS. print ad
TOP DOWN THRILLS.

The two-seater MINI Cooper S Roadster can’t help but turn heads. With a turbocharged and direct-injected 181-horsepower engine and 35 MPG, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind. THE NEW MINI ROADSTER. HOLD ON.

This print ad featuring a British Racing Green MINI Cooper S Roadster can be found in the current edition of The MINI International, vol. 37, #1/2012.


MINI takes 2nd place in initial GRAND-AM Sportsman Showcase

MINI Cooper No. 37

The initial GRAND-AM Sportsman Showcase race was held yesterday on a wet track at Homestead-Miami Speedway.  The B-Spec MINI Cooper comprised half the field along with Mazda 2 and Ford Fiesta racers.

Robbie Davis took 2nd place in his No. 37 MINI Cooper for the team from MINI of Charleston.  The 20-lap race was won by the No. 22 Mazda 2 driven by Ernie Francis.  The unofficial results are below:

Pos No. Name Total
Time
Diff Best
Time
In Lap Best
Speed
Car Team
1 22 Ernie Francis 45:57.043 2:05.805 14 63.241 Mazda 2 Breathless Performance
2 37 Robbie Davis 45:59.707 2.664 2:04.732 16 63.785 MINI Cooper MINI of Charleston
3 50 Todd Buras 46:02.400 5.357 2:06.563 13 62.862 Ford Fiesta Irish Mikes Racing
4 2 Dan Carney 46:09.603 12.560 2:06.322 19 62.982 Mazda 2 Berg Racing
5 55 Chip Howell 46:20.062 23.019 2:06.636 16 62.826 MINI Cooper Pioneer Racing
6 68 Bruce Hollander 46:38.819 41.776 2:06.150 16 63.068 MINI Cooper Fast Toys
7 51 Chip Van Vurst 47:20.160 1:23.117 2:07.509 13 62.396 Ford Fiesta Irish Mikes Racing
8 48 Ed Magner 5.232 20 Laps 0 - MINI Cooper WTF Engineering

We hope to have race photos soon.  See the full Homestead-Miami Sportsman Series results.


collectibles: MINI Test Drive Takedown trading cards

MINI Test Drive Takedown trading cards

Earlier this month we wrote about the MINI Test Drive Takedown spring campaign.  Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors.  MINI USA has created six “characters” for each of the six models.  As part of the campaign, they have produced a pack of six MINI Test Drive Takedown trading cards.

  • Full Tank Nelson – 2012 MINI Cooper S Hardtop
  • Boom Boom BiggerBoot – 2012 MINI Cooper Clubman
  • Doctor Roofless – 2012 MINI Cooper S Roadster
  • Snowy Roades – 2012 MINI Cooper S Countryman ALL4
  • Sunny Weathers – 2012 MINI Cooper Convertible
  • The Overtaker – 2012 MINI John Cooper Works Coupe

The Overtaker is the one card that changed model from the MINI USA website going from a MINI Cooper S Coupe to a MINI John Cooper Works Coupe.

See the list of MINI Test Drive Takedown dealer events and pick up a pack of collectible trading cards.


first MINI Coupe and MINI Roadster accessories brochure

KEEP IT MINI. MINI Coupe and Roadster accessories brochure KEEP IT WILD. MINI Coupe and Roadster JCW tuning brochure

KEEP IT MINI. / KEEP IT WILD.

The first MINI Accessories catalog has been released for the MINI Coupe and MINI Roadster.  The 16 page flip brochure is filled with 11 pages of MINI accessories and 5 pages of John Cooper Works Tuning accessories.  Some accessories specifically for the MINI Coupe and MINI Roadster are the sports-style car cover, fitted luggage compartment mat, seat belt holder, and the fixed John Cooper Works rear spoiler.  The JCW rear spoiler is listed at $976.00.

The MINI USA catalog number is MMA-R58R59.


MINI Mate: a social network within Facebook

MINI Mate

MINI Mate

CONNECTIONS MADE, NOT MISSED.

While it hasn’t officially launched, MINI announced a new social network app on Facebook called MINI Mate.  Just in time for MINI United 2012, this network within a social network allows you to find others like yourself:

The network of MINI drivers and fans is vast, but MINI Mate picks out the gems for you.
We’ll find you the MINIacs you share the most interests with – you just worry about kickstarting that beautiful friendship.

The app lets you set up a profile including multiples MINIs as well as importing your favorites from your Facebook profile.  You can choose the languages you speak and the MINI events you have attended.  MINI Mate will then suggest friends or let you search for them.

Once MINI Mate reaches 500 MINI mates, they will give away a prize of a MINI United 2012 merchandise package.

Sign in to Facebook and add the MINI Mate app.


special edition: MINI Hyde Park

2012 MINI Hyde Park

MINI announced yet another pair of special editions for 2012: the MINI Green Park and MINI Hyde Park.  Shown above is the MINI Hyde Park.  (See the MINI Green Park.)

From BMW Group PressClub Global:

As MINI defines the streetscape, so the Royal Parks in the heart of London define the structure and rhythm of life of an entire city. For centuries they have constituted vital oases amid the hustle and bustle of the English capital. Now the championing of British tradition and lifestyle can be expressed in particularly stylish fashion courtesy of the design models MINI Hyde Park and MINI Green Park, whose exclusive colour combinations and trim levels lend them an appeal that is at once classic and sporty. Yet again MINI strikes attractive individual notes with these eye-catching characters on wheels who are ready to unleash their impact amid the urban traffic of other big cities as well.

Harmoniously combined design and trim features for the exterior and interior imbue the MINI Hyde Park and MINI Green Park with a self-assured and stylish presence. Both design models are available worldwide in MINI and MINI Clubman body styles. Depending on the market, there is a choice of up to four engine variants: the MINI Cooper and MINI Cooper Clubman with 90 kW/122 hp,
MINI Cooper D and MINI Cooper D Clubman (82 kW/112 hp), MINI Cooper S and MINI Cooper S Clubman (135 kW/184 hp) and the MINI Cooper SD and MINI Cooper SD Clubman (105 kW/143 hp). All engines come as standard with a six-speed manual transmission, while a six-speed automatic is optionally available.

MINI Hyde Park: classic espousal of a British way of life.

Unobtrusive extravagance is the defining element when it comes to the appearance of the MINI Hyde Park. Its discreet Pepper White body colour is combined with Hot Chocolate contrasting paintwork – available for the first time – on the roof and exterior mirror caps. A further facet of the MINI Clubman colour scheme are the lower sections of the C-pillar in body colour. To match the contrasting paintwork, the MINI Hyde Park also sports bonnet and side stripes in Hot Chocolate, while another highlight is provided by indicator lenses in transparent white. Along with the direction indicators integrated in the headlights, this lends the side indicators and rear lights a markedly individual look as well.

Inside the MINI Hyde Park, surfaces in Pepper White underline the classic, balanced overall impression. The seat upholstery and optional Colour Line draw on the entire range available to the MINI and MINI Clubman. Ensuring a particularly eloquent interior design match are seats in cloth/leather or Leather Gravity with the Carbon Black or Polar Beige Colour Line and the MINI Yours dashboard lined in leather in a Black/Polar Beige combination.

With the MINI Hyde Park, the British premium small car manufacturer continues the tradition of design and special-edition models named after parts of London. Hyde Park spans 140 hectares and is famous for its Speakers’ Corner on the northeastern edge. The park is a haven for countless leisure activities in the centre of London and a green oasis that invites you to stroll between the shopping hot spots of Kensington and Oxford Street. It is also the starting point for the London-Brighton Run, the annual veteran car rally. In 2012, as part of the Olympic Games hosted by the capital of MINI’s home country, the Triathlon and Marathon Swimming events will be held in Hyde Park.


special edition: MINI Green Park

2012 MINI Green Park

MINI announced yet another pair of special editions for 2012: the MINI Green Park and MINI Hyde Park.  Shown above is the MINI Green Park.  (See the MINI Hyde Park.)

From BMW Group PressClub Global:

As MINI defines the streetscape, so the Royal Parks in the heart of London define the structure and rhythm of life of an entire city. For centuries they have constituted vital oases amid the hustle and bustle of the English capital. Now the championing of British tradition and lifestyle can be expressed in particularly stylish fashion courtesy of the design models MINI Hyde Park and MINI Green Park, whose exclusive colour combinations and trim levels lend them an appeal that is at once classic and sporty. Yet again MINI strikes attractive individual notes with these eye-catching characters on wheels who are ready to unleash their impact amid the urban traffic of other big cities as well.

Harmoniously combined design and trim features for the exterior and interior imbue the MINI Hyde Park and MINI Green Park with a self-assured and stylish presence. Both design models are available worldwide in MINI and MINI Clubman body styles. Depending on the market, there is a choice of up to four engine variants: the MINI Cooper and MINI Cooper Clubman with 90 kW/122 hp,
MINI Cooper D and MINI Cooper D Clubman (82 kW/112 hp), MINI Cooper S and MINI Cooper S Clubman (135 kW/184 hp) and the MINI Cooper SD and MINI Cooper SD Clubman (105 kW/143 hp). All engines come as standard with a six-speed manual transmission, while a six-speed automatic is optionally available.

[…]

MINI Green Park: ambassador of the sporting heritage.

The traditional British passion for sporting competition is expressed in the exclusive design of the MINI Green Park. The roof and exterior mirror caps display British Racing Green paintwork, forming a pleasing contrast with bodywork in Pepper White. Bonnet stripes in British Racing Green and transparent white lenses for the direction indicators heighten the distinctly classic-sporty look. On this design model, too, the lower C-pillars of the MINI Clubman are in body colour.

The MINI Green Park likewise has interior surfaces in Pepper White, reflecting a cabin design that takes its cue from the exterior. And providing the perfect complement again are seats in Black or Polar Beige and the MINI Yours leather-lined dashboard in a combination of Black/Polar Beige. Also available as an alternative to the MINI design favourites are all other variants along with the entire range of optional extras for the MINI and MINI Clubman.

The MINI Green Park takes its name from a recreational area very near Buckingham Palace. Covering an expanse of 19 hectares, this park forms a key element of the city’s green belt, linking Hyde Park to St James’ Park. All told, it makes for a walk of some four kilometres through the Royal Parks, from Kensington Palace in the west to Downing Street in the east.


MINI wins three Edmunds Best Retained Value awards

2012 MINI Cooper Convertible

MINI placed three models on Edmunds’ list of award winners.  The Best Retained Value awards are given to new car models that are expected to retain the highest percentage of the new car price after five years.

MINI won the following categories:

  • Convertible under $35K: Mini Cooper, 48.9%
  • Coupe under $25K: Mini Cooper, 50%
  • Wagon $25K-$35K: Mini Cooper Countryman, 48.5%

See the entire list of winners at Edmunds’ 2012 list: Vehicles best at holding value.