Daily Archives: April 30, 2012


MINI Roadster augmented reality print ad

LIVE AND EXOTIC augmented reality print at LIVE AND EXOTIC Zappar screenshot

LIVE AND EXOTIC

Want to take a peek behind the curtain? Download the free Zappar app from your app store. Select the MINI tile at the top of your screen and tap “download.” Then hold your phone over the curtain. And enjoy the show.

To finish our series of MINI Roadster prints ads, we saved the best for last.  Following on from the MINI Roadster “Peep Show” video, we have a similar print ad that features augmented reality video.  Using your mobile smartphone with the Zappar app installed, view the print ad and watch it come to life.

The print ad can be found on page 111 of the May 2012 issue of Wired. (There is the THINK RACY THOUGHTS. print ad on the other side.)

If you don’t want to look for the Wired issue, download and print the PDF (full-page (7.5 MB) or reduced-size (415 kB)).

 


MINI Roadster print ad collection

THINK RACY THOUGHTS. print ad (version 2)
THINK RACY THOUGHTS

The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave onlookers behind.

THE NEW MINI ROADSTER. HOLD ON.

We previously featured this MINI JCW Roadster print ad, but here we have a slightly reworded version.  So you completists collecting MINI ads will want to pick up this one, as well.

This print ad can be found on page 112 of the May 2012 issue of Wired.

Although there is one more MINI Roadster print ad that is interactive, here is the existing collection of MINI Roadster ads that we have seen so far.  We have one for the Cooper, Cooper S, and John Cooper Works Roadster.

TOP DOWN THRILLS. print ad TOPLESS THRILLS. print ad THINK RACY THOUGHTS. print ad (version 1)

MINI Cooper S Roadster print ad

TOP DOWN THRILLS. print ad
TOP DOWN THRILLS.

The two-seater MINI Cooper S Roadster can’t help but turn heads. With a turbocharged and direct-injected 181-horsepower engine and 35 MPG, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind. THE NEW MINI ROADSTER. HOLD ON.

This print ad featuring a British Racing Green MINI Cooper S Roadster can be found in the current edition of The MINI International, vol. 37, #1/2012.


MINI takes 2nd place in initial GRAND-AM Sportsman Showcase

MINI Cooper No. 37

The initial GRAND-AM Sportsman Showcase race was held yesterday on a wet track at Homestead-Miami Speedway.  The B-Spec MINI Cooper comprised half the field along with Mazda 2 and Ford Fiesta racers.

Robbie Davis took 2nd place in his No. 37 MINI Cooper for the team from MINI of Charleston.  The 20-lap race was won by the No. 22 Mazda 2 driven by Ernie Francis.  The unofficial results are below:

Pos No. Name Total
Time
Diff Best
Time
In Lap Best
Speed
Car Team
1 22 Ernie Francis 45:57.043 2:05.805 14 63.241 Mazda 2 Breathless Performance
2 37 Robbie Davis 45:59.707 2.664 2:04.732 16 63.785 MINI Cooper MINI of Charleston
3 50 Todd Buras 46:02.400 5.357 2:06.563 13 62.862 Ford Fiesta Irish Mikes Racing
4 2 Dan Carney 46:09.603 12.560 2:06.322 19 62.982 Mazda 2 Berg Racing
5 55 Chip Howell 46:20.062 23.019 2:06.636 16 62.826 MINI Cooper Pioneer Racing
6 68 Bruce Hollander 46:38.819 41.776 2:06.150 16 63.068 MINI Cooper Fast Toys
7 51 Chip Van Vurst 47:20.160 1:23.117 2:07.509 13 62.396 Ford Fiesta Irish Mikes Racing
8 48 Ed Magner 5.232 20 Laps 0 MINI Cooper WTF Engineering

We hope to have race photos soon.  See the full Homestead-Miami Sportsman Series results.