We’ve posted about many BSSP ad campaigns for MINI USA over the years. Butler, Shine, Stern & Partners have won many awards for their work for MINI USA including recent ad campaigns “MINI vs. Porsche”, “MINI Rocks the Rivals”, and “Motor-Tober”. They will continue to create marketing campaigns for MINI USA.
Periodically MINI USA [...]
With the start of MINI Takes the States about six weeks away, Evening Events in three cities are already full. People registering today were surprised to learn that Evening Events in Charlotte, Louisville, and Des Moines are already at capacity and further registration is blocked (see image, above). Never before in the three previous [...]
The 40th running of the 24-Hours Nürburgring wasn’t a big success for MINI with just one team making it to the finish line. From all the MINI teams in the 24-Hours Nürburgring, only the MINI John Cooper Works CHALLENGE No. 143 of Team Partl Motorsport was still racing at the end, finishing 2nd in [...]
It’s not often that Roundel, a BMW magazine, puts anything other than a BMW car on its cover, but it did just that for its May 2012 issue. The cover car is a MINI Cooper S Roadster which is reviewed inside.
But you can’t judge a review by the cover. With the Roadster’s accomplishment, you [...]
With the addition of the John Cooper Works Roadster and the announcement of the forthcoming John Cooper Works Countryman, the six-member JCW model line-up is complete. MINI announced changes to the JCW range in a new press release.
Munich. In keeping with the times, MINI will inject the ultra-sporty performance characteristics of its John [...]
Last year, MINI Motorsport introduced the MINI Coupe by entering a race-prepared version in the 24-Hours Nürburgring. Both MINI John Cooper Works Coupé Endurance entries completed the race.
This year, MINI Motorsport is not entering any factory-sponsored teams. However, four private teams are entering a total of five MINIs in the race running from May [...]
The Olympic Games take place this summer in London and MINI is an official partner of Team GB. As we have seen, MINI created a MINI London 2012 special edition for the UK for the London Olympics. MINI UK has built the Great British Roar advertising campaign around its support of the Great Britain [...]
SPEED METAL. / HAIR METAL. / GARAGE BAND.
The MINI John Cooper Works Coupe and new MINI John Cooper Works Roadster. Separated at birth by a convertible top. Both with two seats and rock star appeal. Both with a six-speed, 208 horsepower, turbocharged engine. Both with a rear spoiler that automatically lifts at 50 [...]
MINI teams were competing this weekend in two GRAND-AM series races with success at both levels. The Continental Tire Sports Car Challenge and the newly renamed TOTAL Performance Showcase took place in New Jersey.
RSR Motorsports got the win in the B+ HEROES 200. The team has two MINI Cooper S and two Honda [...]
MINI has debuted the second-generation MINI John Cooper Works GP. Lacking any specific performance details, the debut is mostly an exterior design presentation. This GP has a custom rear spoiler and a rear diffuser, but otherwise appears much like a regular JCW with custom paint and graphics. It is still unknown what the interior [...]