MINI has always stood for fun, community, and technology, so it’s not surprising that MINI embraced the Internet and social networking. Not just for marketing, but to connect a community of MINI owners. From the start, MINI USA created an Owners’ Lounge on its website to give owners a place to discuss and show off [...]
We announced the MINI Clubvan Concept debut back in February. Recently, MINI USA included the MINI Clubvan when they announced model year 2013 prices, so we knew it was coming. Now MINI has made it official in press release with new photos.
Munich. With two seats, five doors and wall-to-wall MINI style and personality, [...]
Now that MINI has made the MINI Clubvan official for production. MINI has released the MINI Clubvan Designer Facebook app. The app within Facebook lets you design the side graphics on a Clubvan. You can even submit your design to The MINI International and have it appear in the magazine.
See the Library of [...]
SÉ PARTE DE LA FAMILIA.
In March, after the launch of the MINI Roadster, we featured the MINI model year 2012 pocket brochure with Roadster. MINI USA also produced a Spanish-language version which we recently acquired.
Like the English version, the stapled, 24 page brochure gives each model (plus JCW) its own slogan:
SÉ ORIGINAL. [...]
MINI USA just released pricing and options changes for MY2013. The MINI Hardtop, Convertible, and Clubman increased by $200. The MINI Coupe has the smallest increase at $150. The MINI Roadster jumps up $1,200 but now includes the semi-automatic roof and rear wind deflector as standard equipment. Model year 2013 production in Oxford begins [...]
MC2 announced the next issue (June/July 2012) will have a fresh new look.
To go along with the new magazine design, Issue 38 contains a “multi-part series on the future of MINI styling, from the hatchback to the potential of the pickup, van and Moke.” The cover shows a rendering which MC2 says is [...]
German tuner AC Schnitzer claims to have the fastest MINI with their AC Schnitzer RAPTOR, built from a MINI John Cooper Works Coupé. They managed to increase the horsepower from 211 PS (208 hp) to 300 PS (296 hp) while reducing weight by 220 lbs. From the AC Schnitzer RAPTOR webpage:
With the sensational [...]
Last year MINI showed off the MINI Rocketman Concept (shown below) made from carbon fiber plastic and having dimensions closer to the classic Mini. Later MINI indicated that it wasn’t going to put the Rocketman into production. So it was a surprise earlier this year when this “new-look” MINI Rocketman appeared and now MINI [...]
MINI repeats as winner for the VALVETRONIC turbocharged engine that powers the MINI Cooper S. From BMW Group PressClub Global:
Munich / Stuttgart.Unbeaten titleholders and triumphant newcomers have secured the BMW Group’s renewed pre-eminence at the 2012 International Engine of the Year Awards. Powerplants guaranteeing efficient power delivery in current BMW and MINI models [...]
From the MINI UK YouTube Channel:
MINI takes you behind the scenes of The Britalian Job. The London 2012-themed film pays homage to the 1969 classic, the Italian Job. Created to celebrate MINI’s partnership with Team GB and ParalympicsGB http://www.mini.co.uk/britalianjob
After you watch the short film, you can watch the making-of video:
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