worldwide MINI sales for 2012


MINI John Cooper Works Coupe

We already posted worldwide MINI sales for December 2012 which included the full year 2012 sales.  But MINI just released some more figures, including specific figures for the MINI Countryman and MINI Coupé and percentages by trim level.  Note that the MINI Coupé sales comparison is for a full year 2012 versus just three months of 2011 (October through December).

From BMW Group PressClub Global:

The MINI brand surpassed the sales volume threshold of 300,000 units for the first time in a single year with the number of cars sold up by 5.8% to 301,526 units (2011: 285,060 units). The MINI Countryman put in an extremely strong performance and recorded a 14.9% increase to 102,271 units (2011: 89,036 units). Sales of the MINI Coupé rose to 11,311 units (2011: 3,799 units), almost tripling the volume recorded one year earlier. In terms of model mix, 44.5% of customers opted for the MINI Cooper, 35.7% for the MINI Cooper S and 19.8% for the MINI One.

Read the entire press release BMW Group continues on successful course in 2012.