first MINI Paceman print ad


GOES WITH BLACK. ad (2 page)

More than a week after the launch of the MINI Paceman on March 16th, we have the first MINI Paceman print ad.  The ad features a MINI Cooper Paceman in Brilliant Copper with a Black roof.
GOES WITH BLACK. ad (2 page)

GOES WITH BLACK.

INTRODUCING MINI PACEMAN.
With go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman is the perfect companion after dark or at any other time.  Design your own at MINIUSA.COM/PACEMAN

There are two versions of the ad, a one-page version and a two-page version.

The one-page print ad can be found in the March 25, 2013 issue of The New Yorker on page 41.

The two page version can be found in at least two magazines:

  • Esquire. April 2013. (pages 18 & 19)
  • GQ. April 2013. (pages 82 & 83)