Monthly Archives: April 2013


fourth MINI Paceman print ad

RAISE YOUR AESTHETIC. MINI Paceman print ad (2 page)

Last month we featured the firstsecond, and third MINI Paceman print ad.  Today we have a fourth one.  This ad features a MINI Cooper Paceman in Brilliant Copper with a Black roof.

RAISE YOUR AESTHETIC.
LOWER YOUR LAP TIME.

INTRODUCING MINI PACEMAN.
A sophisticated new design with the driving excitement to back it up. Because having arrived is no reason to stop enjoying the ride. Design your own at MINIUSA.COM/PACEMAN

This two-page print ad can be found in the following magazines:

  • Automobile. May 2013. (pages 6 & 7)
  • Car and Driver. May 2013. (inside front cover & page 1)
  • Motor Trend. May 2013. (inside front cover & page 1)
  • Road & Track. May 2013. (pages 18 & 19)

worldwide MINI sales for March 2013

MINI Cooper SD Paceman

From BMW Group PressClub Global:

A total of 31,763 MINI brand vehicles were delivered worldwide to customers in March (prev. yr. 32,422/-2.0%) and 66,154 (prev. yr. 68,211/-3.0%) vehicles were sold in the first quarter of 2013. The slight decrease in the first quarter is attributed to the four-week closure of the MINI Oxford plant for renovations at the beginning of the year. The all-new MINI Paceman, which was launched last month, is expected to boost momentum in global sales for the brand.

March 2013 March 2012 change year-to-date 2013 year-to-date 2012 change
31,763 32,422 -2.0% 66,154 68,211 -3.0%

See all MINI sales worldwide by month.


total MINI USA sales reach 500,000

MINI Cooper S

MINI USA has reached the half-million sales figure since its launch on March 22, 2002.

From BMW Group PressClub USA:

“This milestone is an incredible achievement for MINI, and we’re proud to have so many Motorers as part of the MINI family,” said Jim McDowell, Vice President – MINI USA. “11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then.”

MINI has increased its U.S. sales from 24,590 units in 2002, to 66,123 units in 2012. Moving into the first part of 2013, the brand continues to grow its portfolio, which now includes: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman. The dealer network also continues to expand with 116 dealerships currently open, and plans for a total of approximately 130 facilities by the end of 2013 (including operating facilities and those signed and under construction).

“The most important contributor to MINI’s success here in the U.S. is the MINI Community,” said McDowell. “They are so passionate and engaged that we constantly ask ourselves whether a decision is in their best interest… We work hard to maintain a special relationship with the Community, delivering unique experiences, cherished memories and a true feeling of being part of a family.”


MINI USA sales for March 2013

MINI USA sales for March 2013

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 6,071 automobiles in March, an increase of 3.5 percent from the 5,866 sold in the same month a year ago.  Year-to-date, MINI sales in the U.S. are down 0.9 percent on volume of 14,055 compared to 14,180 in the first three months of 2012.

MINI Pre-Owned Vehicles
In March, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 0.5 percent to 1,721 automobiles from the 1,713 sold in March, 2012.  January through March, MINI used vehicle sales are up 21.4 percent on volume of 4,846 compared to 3,991 in the same period of 2012.

 

March 2013 March 2012 change year-to-date 2013 year-to-date 2012 change
6,071 5,866 3.5% 14,055 14,180 -0.9%

See MINI sales in the USA by month.