Monthly Archives: May 2013


Dakar Rally MINI ad

VICTORY TASTES SWEET, AND A LITTLE SANDY. print ad
MINI USA has been flooding the magazine rack with MINI Paceman ads over the past few months. But they also created this print ad to celebrate winning the Dakar Rally in 2012 and 2013.

VICTORY TASTES SWEET, AND A LITTLE SANDY.

Back-to-back wins in the Dakar Rally in 2012 and 2013. We would like to give a big thank-you to all of our fans. Here’s to 5,344 miles of incredible MINI ALL4 Racing performance and another year of kicking up sand.

MINI. LET’S RALLY.

This ad can be found in the May 2013 issue of Popular Mechanics on page 10.

Further into the same issue is a special advertising section titled “MINI Mauler” on the MINI Countryman converted to the MINI ALL4 Racing.  The four-page advertisement article is found on pages 81 through 84, 86, 88. 90, 92, and 94.

See more photos and video on the Popular Mechanics Top Shop 2013 website.


worldwide MINI sales for April 2013

MINI Cooper SD Paceman

From BMW Group PressClub Global:

MINI: With 24,581 vehicles delivered in April, worldwide sales for MINI increased by 3.3% (prev. yr. 23,794). In the month under review, MINI achieved solid growth in retail sales in some of its key markets such as Great Britain/Ireland (3,393/ +43.6%), and China (2,038/ +7.0%). The new MINI Paceman has had a successful start with around 1,500 vehicles delivered to customers since its launch in mid-March. Year-to-date, MINI sales are around last year’s level with 90,737 units sold in the first four months (prev. yr. 92,005/ -1.4%).

April 2013 April 2012 change year-to-date 2013 year-to-date 2012 change
24,581 23,794 3.3% 90,737 92,005 -1.4%

See all MINI sales worldwide by month.


First India-built MINI Countryman go on sale

MINI Countryman

Last summer MINI launched in India with a limited range of models including the MINI Countryman.  Last month BMW Group announced that local production of the MINI Cooper D Countryman and the MINI One Countryman began at the BMW plant in Chennai (formerly Madras).  These models are imported to India as Complete Knocked-Down (CKD) kits.  MINI has expanded the range of models offered there:

  • MINI Cooper Hardtop
  • MINI Cooper S Hardtop
  • MINI Cooper Convertible
  • MINI One Countryman
  • MINI Cooper D Countryman
  • MINI Cooper D Countryman High (heavily-optioned version)
  • MINI Cooper S Convertible

See the MINI India website.


MINI USA sales for April 2013

MINI USA sales for April 2013

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 5,786 automobiles in April, an increase of 1.0 percent from the 5,731 sold in the same month a year ago.  Year-to-date, MINI sales in the U.S. are down 0.4 percent on volume of 19,841 compared to 19,911 in the first four months of 2012.

MINI Pre-Owned Vehicles
In April, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) decreased 4.4 percent to 1,637 automobiles from the 1,713 sold in April, 2012.  January through April, MINI used vehicle sales are up 19.1 percent on volume of 6,483 compared to 5,443 in the same period of 2012.

 

April 2013 April 2012 change year-to-date 2013 year-to-date 2012 change
5,786 5,731 1.0% 19,841 19,911 -0.4%

See MINI sales in the USA by month.