Kay Segler leaving MINI for BMW


Dr. Kay Segler

Dr. Kay Segler

Jochen Goller

Jochen Goller

Dr. Kay Segler, longtime manager of the MINI brand, is moving on to a position with the parent BMW company.  From BMW Group PressClub:

Kay Segler to expand communications activities in Asia; Jochen Goller to head MINI

Munich. As of 01 October 2013, Kay Segler (58) will be in charge of expanding the BMW Group’s communications activities in Asia. An expert in the Asian market, Kay Segler headed the sales organization BMW Asia for several years and, in addition to his work for the BMW Group, served as Honorary Consul of Singapore for many years. He has made a significant contribution to the setup and development of the MINI brand, whose management he will now hand over to Jochen Goller after a total of ten years.

Jochen Goller (47) was previously Director MINI in the UK, the brand’s home country. Before, he was in charge of BMW marketing activities in China. Jochen Goller joined the BMW Group 14 years ago and has since gathered comprehensive experience in Germany and abroad. As of October 2013, he will be responsible for all activities of the MINI brand.

The BMW Group’s MINI brand is active in more than 100 markets worldwide. Today, the brand comprises seven model series. In 2012, MINI sold over 300,000 cars.

Read the press release Personnel changes in the BMW Group.