MINI USA launched a complete redesign of its website.
From BMW Group PressClub USA:
Woodcliff Lake, NJ – November 8, 2013…Whether you’re shopping for a new MINI, customizing your future MINI or looking to share your motoring experiences with other MINI owners, the new redesigned MINIUSA.com web site is the place for you! The first redesign of the site in more than five years promises to deliver an easy to use, interactive experience for both current and future MINI owners.
The site, which sees an average of 900,000 visits per month, was redesigned on a new platform to not only increase operational efficiency but also to serve as the digital hub for all things MINI in the United States. It’s also fully responsive, ensuring design, content and functionality are optimized regardless of whether the user is visiting from a desktop, tablet or smartphone.
In the press release, MINI USA also gave some interesting figures:
The optimized configurator is an important enhancement to the site given the fact that today more than 30 percent of MINI’s seven models are built to order by enthusiastic owners who are willing to wait close to six weeks for delivery. In fact, MINIUSA.com generates more than 6,000 saved configurations per month, and of those that become leads, 39% result in a sale.