Monthly Archives: January 2014


MINI USA Configurator updated for 2014

MINI USA Configurator 2014 Hardtop

MINI USA updated its Configurator to include the new MINI Cooper Hardtop and MINI Cooper S Hardtop (excluding the MINI John Cooper Works Hardtop which arrives next year).

New and updated packages include:

  • Cold Weather Package ($600) – Heater Front Seats and Powerfold Heater Mirrors
  • Premium Package ($1,750) – Rain Sensor & Auto Lights, Sunroof, Auto AC, and H/K Sound System
  • Sports Package ($1,500) – Sport Seats, White Turn Signals, Larger Wheels, LED Headlights, Bonnet Stripes
  • Fully Loaded Package ($4,750) – Cold Weather, Premium, and Sports Packages
  • Wired Package ($1,750) – MINI Connected XL, Traffic Info, Comfort Bluetooth, Center Armrest, Navigation
  • Wired Upgrade ($1,600) – Wired Package plus Rain Sensor & Auto Lights, Head-up Display, Rear camera and PDC,
  • Flash Package ($400) – Chrome Line Exterior, Interior, and Chrome Mirror Caps

Dynamic Damper Control costs $500, LED Headlights are $750 (or $1,250 with Cornering Lights).  The new MINI Head-up Display is $500 if bought separately.  The Park Assist Package is a $1,000 charge. And a Smoker’s Package (cigarette lighter in dash) is $50 if you want a 12V outlet for your gadgets.

Build your MINI at http://www.miniusa.com.

2014 MINI Colors


MINI USA announces pricing of new MINI Hardtop

2014 MINI Hardtop

Just weeks away from the launch of the third-generation MINI Hardtop, MINI USA has released pricing information.

  • MINI Cooper Hardtop – $19,950 (plus $795 D&H)
  • MINI Cooper S Hardtop – $23,600 (plus $795 D&H)

From MINI USA NEWS:

New MINI Hardtop delivers premium value to US market

  • U.S. pricing for base Cooper is $19,950; Cooper S model is $23,600
  • Enhanced connectivity, new engines and upgraded interior make new MINI Hardtop more premium than ever
  • Customers can now begin building and ordering their new MINI on MINIUSA.com

Woodcliff Lake, NJ – January 30, 2014…MINI USA today announced U.S. Pricing for the new 2014 MINI Hardtop which goes on sale in the spring. The base model Cooper will start at $19,950 and the Cooper S will start at $23,600 – plus a $795 Destination and Handling charge.

 

The new MINI Hardtop is a contemporary evolution of classic MINI design, with improved features and technology previously limited to luxury vehicles. It is powered by new ground-breaking three- and four-cylinder engines and includes new comfort and safety technologies that bring MINI to the forefront of the premium small car segment. The new MINI Hardtop also includes state-of-the-art connectivity and premium technology including new driver assistance systems.

 

“The product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features”, said Patrick McKenna, Head of MINI Product Planning and Events, MINI USA. “People will be amazed at the interior quality of this car combined with legendary MINI go kart handling and all-new BMW Group engines. The new MINI is a lot like nothing else.”

 

Customers looking to purchase a new MINI Hardtop can now begin using the configurator on MINIUSA.com to build, customize and order their new MINI Hardtop. The configurator allows customers to tap into more than 10 million different combinations of accessories and colors to custom build their new MINI Hardtop.

 

The new MINI Hardtop, which arrives at dealerships in the spring, is the next generation of the core volume model in the MINI product lineup, making up 40 percent of the total U.S. sales in 2013.

See the press release MINI USA ANNOUNCES PRICING FOR THIRD GENERATION MINI HARDTOP.


MINI USA sales by model from 2002 to 2013

MINI lineup 2013

Yesterday we posted MINI USA sales from 2002 to 2013.  Today we break the sales figures down by MINI model (body style) since the launch in 2002.

The only MINI model available every year since launch is the Hardtop, so naturally it makes up the majority of sales, about 66%.  MINI Convertible sales have fluctuated wildly from year-to-year.  The MINI Clubman had its best year in its very first year and has declined ever since, the later years probably due to the arrival of the Countryman (and Paceman).  The MINI Coupe and Roadster are niche vehicles and sales have reflected that.

MINI USA passed the half-million total sales figure in 2013 and should pass 600,000 in 2014.

MINI USA sales by model from 2002 to 2013

See more MINI production and sales figures.


MINI USA sales from 2002 to 2013

 MINI Cooper 2001-2013

 

Now that MINI USA has released its sales figures for 2013, let’s look at the yearly sales since the launch in 2002.

MINI USA had its best sales figures ever in 2013, just barely beating the previous year’s record sales by less than 1%.  Annual sales in the US have risen steadily since launch with only two years having declines in sales: -4.0% in 2006 (the last year of the first generation) and -16.4% more recently in 2009 due mainly to the poor economy.  Sales have increased for the past four years as the economy has improved and MINI has launched more models.  The MINI Countryman sales figures have been strong, but it’s unclear how many sales of other models it cannibalized, especially those of the MINI Clubman.  With the model changeover, the production delay of the third-generation Hardtop, and the lack of a MINI John Cooper Works Hardtop in the lineup, MINI USA will be hard-pressed to top its 2013 sales figures.

In the twelve model years since the MINI USA launch on March 22, 2002, MINI has sold 553,750 vehicles.

 

 

calendar year USA deliveries change from previous year launch to date
2002 24,590 n/a 24,590
2003 36,010 46.4% 60,600
2004 36,032 0.1% 96,632
2005 40,820 13.0% 137,452
2006 39,171 -4.0% 176,623
2007 42,045 7.3% 218,668
2008 54,077 28.6% 272,745
2009 45,225 -16.4% 317,970
2010 45,644 0.9% 363,614
2011 57,511 26.0% 421,125
2012 66,123 15.0% 487,248
2013 66,502 0.6% 553,750

Tomorrow we will have MINI USA sales figures by model (body style).


MINI events calendar 2014

MINI Takes the States 2014

As we start a new year, we give you this 2014 MINI events calendar.  Of course the big event this year is MINI Takes the States 2014, but there are lots of great regional events all over the United States and Canada.  AMVIV is not taking place this year but MINIs on the Dragon and Mickey & MINI 10 will happen.

Major Mini and MINI Meets

Date(s) Event Location Description
2/16 MINI Thunder V Willows, CA MINI and Mini track day at Thunderhill Raceway Park.
2/20 – 2/23 Helenblitz 2014 Helen, GA Annual gathering of MINIs in the small German town of Helen.
3/28 – 3/30 Southwest MINI Fest Tempe, AZ New event for the Southwest United States.
4/30 – 5/4 MINIs on the Dragon 12 Fontana, NC Large annual meet at the “Tail of the Dragon”, aka MOTD.
6/13 – 6/15 Mini Meet North Bowmanville, ON, Canada Largest meet in Canada at Canadian Tire Motorsport Park.
6/20 – 6/21 MINIs On Top Bartlett, NH Annual rally to the top of Mount Washington, aka MOT.
6/26 – 6/29 Can-Am Mini Challenge 2014 Lexington, OH Mini-only racing at the Mid-Ohio Sports Car Course.
7/2 – 7/6 Mini Meet 2014: East Meets West Milwaukee, WI Combined Mini Meet East and Mini Meet West for 2014.
7/26 – 8/10 MINI Takes the States San Francisco, CA – Boston, MA MINI USA’s cross-country rally, aka MTTS 2014.
Summer 2014 MINIs in the Mountains Avon, CO Annual meet in the Rocky Mountains, aka MITM.
Fall 2014 Mickey & MINI 10 Orlando, FL Annual meet near Walt Disney World by Sunshine MINIs.
10/2 – 10/5 MINIs in Foliage 2014 Stratton, VT Annual meet in New England for the fall foliage season.
10/18 Yalla Yalla CO An annual event in the Rocky Mountain Region.
10/23 – 10/26 MINIs in the Ozarks Eureka Springs, AR “The premiere gathering of MINIs in Middle America.”

worldwide MINI sales for December 2013

MINI Family
From BMW Group PressClub Global:

MINI sales climbed to a record 305,030 vehicles in 2013 (prev. yr.: 301,526 / +1.2%); December sales were 5.9% higher year-on-year, with a total of 30,455 units delivered (prev. yr.:28,751). The U.S. remains the largest market for MINI, with a record 66,502 cars sold last year, followed by the U.K. with 53,507 vehicles.

December 2013 December 2012 change year 2013 year 2012 change
30,455 28,751 5.9% 305,030 301,526 1.2%

Read the entire press release BMW Group posts record sales for 2013.

See all MINI sales worldwide by month.


MINI USA sales for December 2013

MINI USA sales for December 2013

From BMW Group PressClub USA:

MINI Brand Sales – best year and month ever

MINI USA reported the best December ever with sales of 6,592 automobiles, an increase of 2.1 percent from the 6,456 sold in the same month a year ago. For the year, MINI sales in the U.S. are up 0.6 percent to 66,502 compared to 66,123 in 2012, a new record.

MINI Pre-Owned Vehicles – best year ever 

In December, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,954 automobiles, an increase of 25.1 percent from the 1,562 sold in December, 2012.  For the year, MINI used vehicle sales are up 21.6 percent on volume of 22,033 compared to 18,114 in the same period of 2012.

 

December 2013 December 2012 change year 2013 year 2012 change
6,592 6,456 2.1% 66,502 66,123 0.6%

See MINI sales in the USA by month.