Monthly Archives: November 2014


collectibles: MINI MotoringGear Holiday 2014 catalogs

MINI MotoringGear Holiday 2014 (folded) MINI MotoringGear Holiday 2014 catalog

MINI USA has released its MINI MotoringGear Holiday 2014 brochure and catalog.

GOOD GIFTING KARMA.

This single-page fold-out brochure features a sample of products from the full catalog.  It includes Holiday Specials such as bags from the MINI by Puma line, JCW “37” items, watches, MINI Bulldogs, caps, and more.

 

MINI MOTORINGGEAR HOLIDAY 2014.

The full MINI MotoringGear Holiday 2014 catalog is a 12-page stapled brochure.  Collections include:

  • You.Me.MINI.
  • John Cooper Works.
  • MINI by Puma.
  • Deck the Wrist.
  • Gift of Gadget.
  • Gifts That Keep on Giving.
  • Hats off to the Holidays.

The MINI USA catalog number is MGH-10-14-25M.


The MINI Citysurfer Concept debuts

MINI Citysurfer ConceptMINI debuted the MINI Citysurfer Concept, an electric powered kick scooter.

  • Weighs 40 pounds.
  • Top speed is 15 mph.
  • Range is 10-15 miles on a 12 V charge.

From BMW Group PressClub Global:

  • MINI presents an innovative concept providing increased flexibility for individual mobility in conurbation areas; MINI Citysurfer Concept combines the agile riding properties of a kick scooter with an electric drive and expressive design features in the style of the British premium brand.
  • Wide range of potential uses due to compact structure, foldability and low weight of just 18 kilograms (40 lbs); MINI Citysurfer Concept suitable both for use on its own and in combination with other means of transportation; easy to transport, for example in the luggage compartment of the new MINI 3 door or on buses and trains; minimum traffic space due to single-track concept, enabling spontaneous and convenient mobility even in those sections of an urban area not accessible to motorised vehicles; therefore the ideal mobility supplement for covering the distance between car park, rail or bus station and final destination.
  • Auxiliary electric drive with thumb-operated accelerator and gearless hub motor in the rear wheel; electric motor power permits top speed of 25 km/h (15 mph); electric drive of the MINI Citysurfer Concept is not activated until a minimum speed is reached from the rider’s own physical thrust; motor is deactivated by means of a brake lever.
  • Power supply via lithium-ion battery permanently installed in the frame; charging via 12-volt automobile socket or household socket; charging during travel by means of brake energy regeneration when brake is activated; battery management system with integrated power electronics; electric range: 15 to 25 kilometres (10 – 15 miles); use of the MINI Citysurfer Concept possible at any time, independently of auxiliary electric drive using physical strength and without rolling resistance from the motor.
  • MINI Citysurfer Concept has safe, versatile and agile riding properties, large wheels with pneumatic tyres also make it suitable for bumpy paths, low foot board, stable frame and height-adjustable handlebars; three brake systems which operate independently of each other; recuperation brake via electric drive generator function, hydraulic disc brakes at the front and rear wheel; excellent deceleration and agile handling since there are no limits to the rider in shifting the centre of gravity; good all-round view and visibility to other road users due to upright riding position; folding concept with safety function for correct engagement when unfolding.
  • Protection from dirt and weather impact due to trim parts and wheel covers at front and rear; extended range of potential use of the MINI Citysurfer Concept for both private and work-based mobility; additional everyday functionality with mobile phone holder and charge facility on the handle bars; use of Last Mile Navigation possible in conjunction with the MINI Connected XL Journey Mate.
  • Vehicle fittings flexibly adaptable to market-specific public traffic regulations; MINI Citysurfer Concept also usable by young people going to school or travelling in their leisure time.
  • Vehicle concept covers the entire range of individual urban mobility: commuting to work and school, sight-seeing and shopping, tourist excursions when on motor home, camping or boat holidays; spontaneous riding fun typical of MINI derives from the interaction between rider and electric motor when generating propulsion.


MINI Connected adds Spotify

MINI Connected SpotifyMINI has added another music services to MINI Connected.  If you use an iPhone and have MINI Connected, you can now access Spotify in your MINI.

From the BMW Group PressClub Global:

Starting today, all Spotify users on iOS – both free and Premium – can enjoy a seamless music experience to BMW and MINI drivers:

  • Access your own music and playlists or use features like Radio and Browse to find the perfect music for every mood and moment
  • Enjoy an intuitive viewing experience on the car’s high-resolution Control Display
  • Comfortable and safe to use with the iDrive Controller
  • Premium subscribers can enjoy extra high quality on-demand music (320kbps) –  which sounds great on the car’s audio system – as well as ad-free and offline listening.

MINI USA wins awards for sales satisfaction and residual value

J.D. Power TrueCar

MINI USA has won a pair of awards this week for sales satisfaction and residual value.

 

J.D. Power 2014 U.S. Sales Satisfaction Index Study

J.D. Power released its 2014 US Sales Satisfaction Index Study and MINI tops the Mass Market Brands category for the fifth consecutive year.

The study:

measures satisfaction with the sales experience among new-vehicle buyers and rejecters—those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four factors (in order of importance): working out the deal (17%); salesperson (13%); delivery process (11%); and facility (10%). Rejecter satisfaction is based on five factors (in order of importance): salesperson (21%); fairness of price (8%); experience negotiating (8%); variety of inventory (7%); and facility (7%).

Their rankings:

For a fifth consecutive year, MINI ranks highest among mass market brands, with a score of 727, a 9-point increase from 2013.

 

TrueCar/ALG Residual Value Awards

MINI USA has won two Residual Value Awards from TrueCar’s analytics division ALG.  The awards are for “vehicles and brands that are predicted to retain the highest percentage of their original price after a conventional three-year period.”

The 2015 MINI Hardtop won the award for the Premium Compact Car category.

The 2015 MINI Countryman won in the Subcompact Utility Vehicle category.

“MINI models have won a number of Residual Value Awards over the years, largely due to the iconic styling and the brand’s sales strategies,” said Larry Dominique, President of ALG. “Buyers are willing to pay a price premium for MINI products because of their distinctive style and great driving experience, and the Countryman adds lots of utility to that equation.”

For more information, read the BMW Group press release.


worldwide MINI sales for October 2014

 

MINI F56

MINI has its best global sales in October, helped by the start of US sales of the 2015 MINI Hardtop which began reaching dealers.

From BMW Group PressClub Global:

MINI brand achieved its best October sales ever. A total of 28,834 vehicles were delivered to customers worldwide, an increase of 13.4% compared to the same month last year (25,420). Sales of the all-new third-generation core MINI three-door model leapt 53.7% compared to last October (15,920 / prev. yr. 10,361). Year-to-date MINI sales still reflect the model change earlier this year; deliveries total 236,363, down 5.3% on the first ten months of last year (249,702).

October 2014 October 2013 change year-to-date 2014 year-to-date 2013 change
28,834 25,420 13.4% 236,363 249,702 -5.3%

See all MINI sales worldwide by month.


worldwide MINI sales by model for Q3 2014

worldwide MINI sales by model for Q3 2014

BMW just published its global sales figures by model through Quarter 3 of 2014.

From BMW Group Quarterly Report – Q3:

Model change impacts MINI sales volume

 

As expected, the MINI Hatch model change caused MINI brand sales to fall by 7.5 % to 207,529 units (2013: 224,280 units) during the period from January to September 2014. Nine-month sales of the MINI Countryman totalled 78,599 units (2013: 73,455 units; + 7.0 %). The MINI Hatch saw its sales volume figure dip to 83,508 units during this period (2013: 95,394 units; – 12.5 %). The third-quarter sales performance of 36,452 units clearly indicates an increasingly upward trend (2013: 32,436 units; + 12.4 %).

[Source: BMW Group Quarterly Report to 30 September 2014]


MINI USA sales for October 2014

MINI USA sales for October 2014

From BMW Group PressClub USA:

MINI Brand Sales

For October, MINI USA reports 5,300 automobiles sold, a decrease of 7 percent from the 5,700 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 44,488 automobiles, a decrease of 19.6 percent from the 55,335 automobiles sold in the first ten months of 2013.

 

MINI Pre-Owned Vehicles
In October, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported sales of 1,889 automobiles, a decrease of 3.7 percent from the 1,962 sold in October, 2013. Year-to-date, MINI used automobiles (including MINI NEXT certified pre-owned) reported sales of 20,954 automobiles, an increase of 15.5 percent from the 18,143 automobiles sold in the first ten months of 2013.

 

October 2014 October 2013 change year-to-date 2014 year-to-date 2013 change
5,300 5,700 -7.0% 44,488 55,335 -19.6%

See MINI sales in the USA by month.