MINI USA wins awards for sales satisfaction and residual value


J.D. Power TrueCar

MINI USA has won a pair of awards this week for sales satisfaction and residual value.

 

J.D. Power 2014 U.S. Sales Satisfaction Index Study

J.D. Power released its 2014 US Sales Satisfaction Index Study and MINI tops the Mass Market Brands category for the fifth consecutive year.

The study:

measures satisfaction with the sales experience among new-vehicle buyers and rejecters—those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four factors (in order of importance): working out the deal (17%); salesperson (13%); delivery process (11%); and facility (10%). Rejecter satisfaction is based on five factors (in order of importance): salesperson (21%); fairness of price (8%); experience negotiating (8%); variety of inventory (7%); and facility (7%).

Their rankings:

For a fifth consecutive year, MINI ranks highest among mass market brands, with a score of 727, a 9-point increase from 2013.

 

TrueCar/ALG Residual Value Awards

MINI USA has won two Residual Value Awards from TrueCar’s analytics division ALG.  The awards are for “vehicles and brands that are predicted to retain the highest percentage of their original price after a conventional three-year period.”

The 2015 MINI Hardtop won the award for the Premium Compact Car category.

The 2015 MINI Countryman won in the Subcompact Utility Vehicle category.

“MINI models have won a number of Residual Value Awards over the years, largely due to the iconic styling and the brand’s sales strategies,” said Larry Dominique, President of ALG. “Buyers are willing to pay a price premium for MINI products because of their distinctive style and great driving experience, and the Countryman adds lots of utility to that equation.”

For more information, read the BMW Group press release.