MINI wins two 2015 Total Quality Awards


MINI JCW Roadster

Strategic Vision released its 2015 Total Quality Awards Winners List and a couple of MINIs made the list.

The list is based on their Total Quality Index, a “measure of the total ownership experience” which includes the following:Strategic Vision Total Quality Award

  • Satisfaction with the complete ownership experience
  • Perception of quality
  • Owner reported delight
  • Future purchase intent
  • Emotional attachment to vehicle

As you can see, the criteria is very subjective.

The discontinued MINI Cooper Roadster won the Standard Convertible segment beating out the Volkswagen Beetle Convertible.  The Roadster scored a 935 out of 1,000, the highest score of any car in any segment.

The MINI Cooper Countryman tied for first place with the Dodge Challenger in the Specialty Coupe segment although it had a slightly lower score (893 versus 895 for the Dodge).  In Second place was the MINI Cooper Hardtop 2 Door (892).