Daily Archives: August 4, 2015


MINI ON THE MACK facts and figures

MINI ON THE MACK

From BMW Group PressClub USA:

Woodcliff Lake, NJ – August 3, 2015… Another MINI ON THE MACK is in the history books! Although the world record attempt at the largest parade of MINIs fell short, the biennial MINI owners rally organized by MINI of Grand Rapids and MINI USA did manage to set the new record for the largest gathering of MINIs in the U.S. The event attracted 1,319 MINIs of all shapes, colors and sizes for the rally across the 26,372 feet long, 500 feet high span of Michigan’s Mackinac Bridge – missing the world record by only 132 MINIs.

This was the second attempt at the world record for the largest parade of MINIs. In 2013, the brand had 848.5 vehicles attend the event. The current Guinness Record was set in 2009 in the UK by the London & Surrey Mini Owners Club, which brought together 1,450 MINI cars to fill the historic 2-mile auto racing circuit around the famous Crystal Palace Park in London.

“While we didn’t break the world record at this year’s event we were thrilled to see a record number of MINI owners from all over the country motor to northern Michigan just to be a part of this celebration of the MINI community,” said David Duncan, Vice President MINI of the Americas. “We’d like to thank all the owners out there who motored from 38 states and parts of Canada just to be there, as well as the team at MINI of Grand Rapids and St. Ignace Events Committee.”

Now that MINI on the Mack is complete, MINI owners from across the country (and the world!) can start preparing for next summer’s MINI TAKES THE STATES (MTTS) rally. MINI USA recently announced that the biennial cross-country owners rally will kick off on Saturday, July 9, 2016, and finish on Saturday, July 23, 2016. The route will be announced at a later date.


MINI USA sales for July 2015

MINI USA sales for July 2015

MINI USA sales down for the month but still up for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles
In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.

 

July 2015 July 2014 change year-to-date 2015 year-to-date 2014 change
5,191 5,811 -10.7% 35,451 29,963 18.3%

See MINI sales in the USA by month.