Monthly Archives: November 2015


MINI USA’s Gift Swap Returns

MINI USA Gift Swap

MINI USA is bringing back its annual holiday Gift Swap.  From MINI USA, here’s how it works:

1. Sign up to get matched with a fellow MINI Owner.
2. Send them a gift any Motorer would love.
3. Receive a gift of your own.

In addition, MINI USA sends gifts to random participants.

Visit MINI USA to sign up.


The 500,000th MINI Countryman

500,000th MINI Countryman

MINI has built the 500,000th MINI Countryman, a MINI Cooper S Countryman in Kite Blue Metallic.  The 500,000th MINI Countryman will be shown at the upcoming 2015 Los Angeles Auto Show from November 20-29, 2015.  Kite Blue will be offered for the Countryman starting next Spring.

From BMW Group PressClub Global:

Munich/Los Angeles. With a double US premiere at the Los Angeles Auto Show 2015, MINI puts the spotlight on the latest products to emerge from the change of generation in the brand’s model range. At the international trade fair on the west coast of California, the British premium automobile manufacturer presents both the new MINI Clubman and the new MINI Convertible to the American public for the first time. Both models provide the perfect basis for additional target groups to access the distinctive MINI feeling in its very latest form. The anniversary of a successful model will also be celebrated in Los Angeles: the 500 000th MINI Countryman will be presented at the stand of the tradition-steeped British brand.

By extending its model range, the MINI brand is providing an impetus for its continued growth in the American automotive market. The USA continues to be the most important single market for automobiles of the MINI brand. The appeal of the latest model generation is reflected in this market, too, in the high level of demand for the new MINI 3 door and the new MINI 5 door. They too will be on show at the LA Auto Show, along with the top athlete of the new model generation, the MINI John Cooper Works.

Successful all-rounder: 500 000 MINI Countryman produced to date.
Another success factor in the USA, too, is the MINI Countryman – the brand’s first model with four doors, a large tailgate, five seats and optional all-wheel drive. 500 000 of this talented all-rounder have already been produced, guaranteeing authentic MINI driving fun even beyond the sphere of urban mobility. The anniversary vehicle will be on display at the 2015 LA Auto Show. It is finished in the colour variant Kite Blue metallic, which is presented on the body of the anniversary car for the first time and will be available for the MINI Countryman as of spring 2016.

The LA Auto Show was first held in the year 1907. It is the last highlight of the year in the industry’s international auto show calendar and offers an interesting look ahead to the automobile trends and innovations of the upcoming season. This year, automobile manufacturers and suppliers from all over the world will be presenting their current models and products along with future-oriented studies and concepts at the Los Angeles Convention Center from November 20th to 29th 2015.

The 500,000th MINI Countryman


The MINI Convertible “Stay Open” campaign

The MINI Convertible "Stay Open" campaign

From BMW Group PressClub Global:

Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.

The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always cosmopolitan and open-minded. Its life-affirming optimism is a consistent theme throughout all elements of the campaign.

Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new MINI Convertible up to market launch and beyond in three campaign phases that follow on from one other.   The “Stay Open” tagline for the new MINI Convertible is as multi-faceted as its target audience and pays tribute to the “Always Open” campaign of its predecessor. On a rational level, it highlights new product features that enable the new MINI Convertible to drive with the top down for even longer. From an emotional perspective, it reflects the free spirit of the target group – always cosmopolitan and open-minded. Its life-affirming optimism is a consistent theme throughout all elements of the campaign.   The print campaign takes this feeling and stages the new MINI Convertible in open spaces full of bright, vibrant colours. The feel of open-top driving is conveyed with lots of blue sky. Online communications also focus on this openness and driving with the roof down.   The central element of the campaign will be an online film that goes far beyond the scope of regular TV commercials. The short cinematic film directed by Oscar-winner Joachim Back will be revealed in stages – initially previewed with a teaser and landing page to kick off the campaign. The film will be revealed in its entirety to coincide with the market launch of the new MINI Convertible.   Further information on the campaign and online film will follow.   The participating agencies were WCRS, London; KKLD, Berlin; and AKQA, London.   Serviceplan Campaign X will be responsible for adapting the international campaign for the German market. The German campaign for the new MINI Convertible will get underway in mid-February 2016 in time for the market launch on 5 March 2016.

The print campaign takes this feeling and stages the new MINI Convertible in open spaces full of bright, vibrant colours. The feel of open-top driving is conveyed with lots of blue sky.

Online communications also focus on this openness and driving with the roof down.

The central element of the campaign will be an online film that goes far beyond the scope of regular TV commercials. The short cinematic film directed by Oscar-winner Joachim Back will be revealed in stages – initially previewed with a teaser and landing page to kick off the campaign. The film will be revealed in its entirety to coincide with the market launch of the new MINI Convertible.

Further information on the campaign and online film will follow.

The participating agencies were WCRS, London; KKLD, Berlin; and AKQA, London.

Serviceplan Campaign X will be responsible for adapting the international campaign for the German market. The German campaign for the new MINI Convertible will get underway in mid-February 2016 in time for the market launch on 5 March 2016.


RSR Motorsports Competes in the Daytona Historics

RSR Motorsports Garage at the Daytona Historics

RSR Motorsports brought four of their GRAND-AM MINIs out of retirement for the 2015 Daytona Historics on November 13 and 14.  Due to mechanical issues only two of the MINIs were able to race.  Team owner Randy Smalley drove the non-factory BRG no. 196 MINI Cooper S (the former US LED car) in Race 1 on Friday afternoon while former MINI Challenge UK champion Chris Knox raced it on Saturday morning.  Past RSR Motorsports driver Mark Congleton drove the Chili Red no. 195 MINI in both races.  The MINIs raced in Group 3 in class SSC.

In Race 1, Mark Congleton took the class win in the no. 195 MINI.  Randy Smalley made the podium in 3rd place, despite having a transmission issue where the car would not stay in gear.  He had to drive one-handed while holding the gearshift to keep the car in gear.

In Race 2, Chris Knox finished 2nd in class behind the winning Mercedes-Benz 190E.  Mark Congleton was less than two seconds behind Knox for 3rd place and a spot on the podium.

There were some interesting results in the surprising performance of the old MINIs.  Chris Knox posted the second-fastest lap that an RSR Motorsports MINI had ever done at Daytona, a 2:09.005 lap.  Also on Saturday, they recorded their fastest-ever top speed of 147 mph.

The four MINIs will return to their storage facility in Orlando.  The Library of Motoring has followed RSR Motorsports since the beginning and we hope we haven’t seen the last of these MINIs on the track.


MINI USA Wins J.D. Power 2015 Sales Satisfaction Index Study

J.D. Power released its 2015 US Sales Satisfaction Index Study and MINI tops the Mass Market Brands category for the sixth consecutive year.

The study:

now in its 29th year, measures satisfaction with the sales experience among new-vehicle buyers and rejecters—those who shop a dealership and purchase elsewhere. Buyer satisfaction is based on four factors: working out the deal (17%); salesperson (13%); delivery process (11%); and facility (10%). Rejecter satisfaction is based on five factors: salesperson (21%); fairness of price (8%); experience negotiating (8%); facility (7%); and variety of inventory (7%). Satisfaction is calculated on a 1,000-point scale. Overall sales satisfaction improves to 688 in 2015 from 686 in 2014.

Their rankings:

For a sixth consecutive year, MINI ranks highest among mass market brands, with a score of 762, a 35-point increase from 2014.

J.D. Power 2015 U.S. Sales Satisfaction Index


worldwide MINI sales for October 2015

2015mini5door1601

Global MINI sales down 8.5% for the month but still up 15.4% for 2015.

From BMW Group PressClub Global:

Sales of the MINI brand continue to grow year-on-year, with a total of 272,819 vehicles delivered to customers around the world in the first ten months, an increase of 15.4%.

 

Sales of the MINI 3 door for the year through October have increased 8.0%, with a total of 105,072 delivered to customers. Global sales of the MINI 5 door total 75,562 in the year so far. The 5 door MINI has proved very popular since its launch last September – deliveries in October were around four-times higher than the same month last year, totalling 7,601. The new MINI Clubman came onto the market at the end of October and is expected to bring further momentum to brand’s sales.

October 2015 October 2014 change year-to-date 2015 year-to-date 2014 change
26,392 28,834 -8.5% 272,819 236,363 15.4%

See all MINI sales worldwide by month.


MINI USA sales for October 2015

MINI USA sales for October 2015

MINI USA sales down nearly 23% for the month, still up over 10% for the year.

From BMW Group PressClub USA:

MINI Brand Sales

For October, MINI USA reports 4,087 automobiles sold, a decrease of 22.9 percent from the 5,300 sold in the same month a year ago. Year-to-date, MINI USA sales are 49,061 vehicles, a 10.3 percent increase from the same period last year.

 

MINI Pre-Owned Vehicles

  • In October, sales of MINI NEXT (certified pre-owned) set an October record with 999 vehicles, up 43.1 percent over October 2014, with a year-to-date gain of 26.2 percent to 9,828 cars over the same period in 2014.
  • Total MINI Pre-Owned sales also set an October record with 2,248 cars, an increase of 19.0 percent from October 2014.
  • Total MINI Pre-Owned sales for the first ten months were 22,593, a 7.8 percent increase from the same period in 2014.

 

October 2015 October 2014 change year-to-date 2015 year-to-date 2014 change
4,087 5,300 -22.9% 49,061 44,488 10.3%

See MINI sales in the USA by month.