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collectible of the day: oval state stickers ads

In the summer of 2002, MINI USA ran a series of four ads encouraging people to motor around the US “collecting” states. Some had variations on the wording depending on the region of the country the stickers covered:

LET’S GO FROM CA TO AZ BY WAY OF KS. Let’s bag states the way mountain climbers bag [...]

collectible of the day: MINI cards ad

This insert appeared in September 2007 and featured four punch-out MINI cards. The ad read:

COLLECT THEM ALL.

With four iconic models, there’s a pretty good chance that you can find the MINI that’s exactly right for you. But no matter which one you choose, you’re guaranteed the classic MINI handling, superb gas mileage, full maintenance [...]

collectible of the day: Hammer and Coop iron-on ad

Three years ago today, MINI USA launched the Hammer & Coop online episodes as part of a large advertising campaign for the second generation MINI. Ad agency Butler, Shine, Stern & Partners also created a series of Hammer & Coop print ads including a movie poster, magazine fashion spread, magazine supplement, fake magazine article, autographed [...]

collectible of the day: barf bag ad

In the early days of MINI in the US, Crispin Porter + Bogusky created many clever advertising inserts that went beyond the normal print ad. In mid-2002, they created this “barf bag” ad to emphasize the MINI’s exceptional handling. It reads:

LET’S NOT MESS UP THE INTERIOR.
Let’s make clickety-clack sounds as we climb to the top. [...]

collectible of the day: Cliffs Notes on MINI Standard Features

A 12 page CliffsNotes summary of the MINI including Rally Features, Go-Kart Handling, You-ification Features, Additional Features, and Review Questions. Written by J. Scott Ambrose, Editor, Motoring Quarterly and Dustin W. Ballard, Professor of Motoring.

The ad insert can be found in these magazine issues:

Maxim.
Men’s Health.
Movieline’s Hollywood Life. July/August 2004. (between pages 32 & 33)
Spin. Vol. [...]

collectible of the day: secret print ads for MINI owners

To go along with the MINI insiders campaign by Butler, Shine, Stern & Partners, MINI USA created a series of print ads with secret messages that could only be read by MINI owners with the black box spy kit. The three ads show above are:

ATTENTION MINI OWNERS: Useway ouryay agicmay indowway ecryptorday.

MINI ad [...]

collectible of the day: milk carton ad

LET’S RUN OUT OF MILK.

Let’s run out of bread. Let’s run out of t.p. Let’s run out of anything so we can run out to the corner and back. Let’s just never run out of gas. LET’S MOTOR.™

This clever advertising insert by Crispin Porter + Bogusky is printed on card stock and folds into a [...]

collectible of the day: The Book of ZUG

MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the hardtop MINI, ZAG to the MINI Convertible, and ZUG to the MINI Clubman. In the advertising brochure The Book of [...]

collectible of the day: modern postcard ads

In 2006, MINI USA ran a series of five postcard ads featuring icons of modern architecture. They appeared in consecutive Dwell magazines from June to November 2006. They are:

LET’S TAKE A MODERN ROAD TRIP. features the Sundial Bridge
LET’S TAKE AN EXIT TO MODERN. features Arcosanti
LET’S SEE IF MODERNISM IS BIG IN TEXAS. features [...]

collectible of the day: Evel Knievel iron-on

LET’S EMBRACE EVEL. Let’s paint our cars red, white and blue. Let’s put a big number one on the door. Let’s try the impossible. Let’s dust off ourselves and try again. Let’s jump the rules. Let’s jump the status quo. Let’s become real life super heroes. Let’s start with an iron-on. LET’S MOTOR!™

The Evel Knievel [...]

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