library of motoring » ads

collectibles: Matter Magazine MINI Coupe Adventure

James — Sat, 04 Feb 2012 02:00:28 +0000

Back in December, we posted the article MINI collaborates with Matter Magazine to promote the MINI Coupe. The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul. From the website, you could follow the adventure with video, words, and photos. The team took two MINI Cooper S Coupes and a MINI Cooper SD Countryman.

When it was announced, we requested a free copy and Matter Magazine sent one via international mail. The 24-page booklet titled “Another Day. Another Adventure.” was actually separate from the magazine issue itself. Inside, the team recounted their ten adventures with text, graphics, and photos. Inserted inside the booklet was a fold-out map (see below) showing the route. A unique collectible for MINI Coupe fans.

classic Mini archive by MK1 Performance Conversions

James — Fri, 30 Dec 2011 01:00:00 +0000

If you visit the Library of Motoring for the MINI archive of ads, books, brochures, and manuals and are a fan of the classic Mini, check out the website of MK1 Performance Conversions. This UK website has an extensive archive of classic Mini advertisements, brochures, documents, press releases, and manuals.

http://mk1-performance-conversions.co.uk

MINI Roadster print ad campaign

James — Thu, 03 Nov 2011 17:00:40 +0000

Earlier this week we featured the MINI Roadster video: Saturday in Istanbul. Today we have seven print ads for the forthcoming MINI Roadster, some which have the Roadster share the spotlight with its “accomplice” (according to MINI) the MINI Coupe. Print ads should start showing up in magazines in January 2012. The ad slogans are:

Half the Seats TWICE the Fun.
Think Twice STILL Do It.
Survival of the QUICKEST.
From A to B OR NOT to B?
Made to CROSS the Line.
Get Used to Being FOLLOWED.
Choose Your ACCOMPLICE Wisely.

MINI Cooper S Coupe print ad

James — Mon, 10 Oct 2011 13:00:01 +0000

NO BACKSEAT DRIVERS.

Action packed with a six-speed transmission, MacPherson suspension and a 181-horsepower turbocharged engine, this Cooper S two-seater leaves no room for anyone to tell you to slow down. In fact, when you hit 50 MPH, the rear spoiler automatically raises for better downforce, practically begging you to go even faster. THE NEW MINI COUPE. HOLD ON.

A few days ago we featured the first MINI Coupe print ad for the John Cooper Works Coupe. Here we have one for the MINI Cooper S Coupe shown in Lightning Blue and Silver.

The print ad can be found these issues:

Car and Driver. November 2011. (page 43)
The MINI International. Vol. 36. #2/2011. (page 75)

first MINI Coupe print ad

James — Thu, 06 Oct 2011 23:30:59 +0000

SATISFY YOUR SPEED TOOTH.

Action packed with a six-speed manual transmission, MacPherson suspension and a road-devouring 208-horsepower engine, this John Cooper Works two-seater lets you feed your craving for speed. And when you hit 50 MPH, the rear spoiler automatically raises for better downforce, begging you to go even faster in the fastest MINI yet. THE NEW MINI COUPE. HOLD ON.

Now that the MINI Coupe is officially on sale, MINI USA has begun its print ad campaign. Expect to find more MINI Coupe ads in November issues of magazines arriving to subscribers now.

The ad shown here can be found in the following issues:

Automobile. November 2011. (page 87)
Motor Trend. November 2011. (page 77)
Road & Track. November 2011. (back cover)

Virtual MINI app ad

James — Mon, 14 Mar 2011 00:00:55 +0000

Recently we mentioned the Virtual MINI Countryman app by BSSP.

BSSP has created a print ad to promote the app.

TRY ONE ON FOR SIZE

Introducing the bigger, four-door, all-wheel drive MINI Countryman. Use your iPhone® and the new Virtual MINI app to see how it looks in your driveway, on the edge of an incredible cliff or anywhere else your heart desires.

The ad includes a large QR code which, when scanned with your smartphone, takes you to the iTunes App Store.

It can be found on page 094 of the March 2011 issue of WIRED.

MINI Countryman ads in The New Yorker

James — Sun, 27 Feb 2011 21:00:16 +0000

The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman. Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon. The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”. They can be found on pages 25, 27, and 29.

Read about the placing of these ads at WWD.com.

third US MINI Countryman print ad

James — Sat, 05 Feb 2011 17:00:24 +0000

MINI USA’s ad agency Butler, Shine, Stern & Partners has a third MINI Countryman print ad featuring the Countryman’s larger trunk size.

MONSTER TRUNK.
Introducing the bigger, four-door, all-wheel drive MINI Countryman.

The print ad can be found on page 13 of the March 2011 issue of Car and Driver.

PDF Friday: The MINI One-Gallon Challenge.

James — Fri, 04 Feb 2011 08:00:06 +0000

This crossword puzzle ad comes from 2007 and features the increased fuel efficiency of the second-generation MINI Cooper.

THE MINI ONE-GALLON CHALLENGE.

JUST HOW LONG CAN A GALLON OF GAS LAST? Depends. Seconds if you’re in a rocket ship. Ages if you’re in a MINI, which is the next best thing. So, to simulate this miles-per-gallon miracle, and show just how long it takes to use a gallon of gas when driving a MINI, we commissioned Fred Piscop, editor of the Washington Post Sunday Magazine crossword, to create this puzzle. Unless you’re a word whiz, it should take you about 40 minutes or longer to complete. Good luck. And may your lexicon be lengthy.

Download The MINI One-Gallon Challenge.

second US MINI Countryman print ad

James — Tue, 01 Feb 2011 08:00:31 +0000

MINI USA’s ad agency Butler, Shine, Stern & Partners has followed up its first US MINI Countryman print ad with this new one featuring a Pure Red MINI Cooper S Countryman ALL4.

SOMEONE’S BEEN WORKING OUT.
Introducing the bigger, four-door, all-wheel drive MINI Countryman.

The print ad can be found in these magazine issues:

Motor Trend. March 2011. (inside back cover)
Road & Track. March 2011. (page 4)