Category Archives : ads


second MINI Coupe and MINI Roadster flip print ad

AERODYNAMIC DUO. print ad

AERODYNAMIC DUO.

Last month we featured a MINI Coupe and MINI Roadster flip print ad.  Today we have a second flip ad as part of a double ad found on pages 11 and 12 of the May 2012 issue of Esquire.  Shown above is the front-side tri-fold ad.

On the back of this ad is the second MINI Coupe and MINI Roadster flip print ad, as shown below.

HIGH PROFILE. LOW PROFILE. print ad
HIGH PROFILE. / LOW PROFILE.

The MINI Cooper S Coupe and new MINI Cooper S Roadster. Separated at birth by a convertible top. Both with two seats and seductive looks. Both with a six-speed, 181 horsepower, turbo-charged engine. Both with a rear spoiler that automatically lifts at 50 MPH for better downforce. One with a hard top, the other one soft. THE MINI COUPE AND NEW MINI ROADSTER. HOLD ON.

The Spring MINI Coupe and MINI Roadster print ad campaign isn’t over yet. We’ll have a set soon that you’ll want to pick up, even if you don’t collect MINI print ads.

 


Winter MINI Countryman ad for Spring?

POWDERED DONUTS. MINI Countryman print ad
POWDERED DONUTS.

The bigger, four-door, all-wheel drive MINI Countryman.

Be prepared to take on every snow day, month or year. With the MINI Countryman, you’ve got winter covered.

And so does MINI, proud partner of the first annual Winter Soul Fest, sponsored by UPTOWN and VIBE magazines.

As we have seen, MINI USA is right in the middle of a MINI Coupe and MINI Roadster ad campaign.  So it was a strange surprise when we found this MINI Countryman ad for Winter and the Winter Soul Fest which took place back in January.

This ad can be found in the April/May 2012 issue of VIBE on page 51.


MINI Roadster augmented reality print ad

LIVE AND EXOTIC augmented reality print at LIVE AND EXOTIC Zappar screenshot

LIVE AND EXOTIC

Want to take a peek behind the curtain? Download the free Zappar app from your app store. Select the MINI tile at the top of your screen and tap “download.” Then hold your phone over the curtain. And enjoy the show.

To finish our series of MINI Roadster prints ads, we saved the best for last.  Following on from the MINI Roadster “Peep Show” video, we have a similar print ad that features augmented reality video.  Using your mobile smartphone with the Zappar app installed, view the print ad and watch it come to life.

The print ad can be found on page 111 of the May 2012 issue of Wired. (There is the THINK RACY THOUGHTS. print ad on the other side.)

If you don’t want to look for the Wired issue, download and print the PDF (full-page (7.5 MB) or reduced-size (415 kB)).

 


MINI Roadster print ad collection

THINK RACY THOUGHTS. print ad (version 2)
THINK RACY THOUGHTS

The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave onlookers behind.

THE NEW MINI ROADSTER. HOLD ON.

We previously featured this MINI JCW Roadster print ad, but here we have a slightly reworded version.  So you completists collecting MINI ads will want to pick up this one, as well.

This print ad can be found on page 112 of the May 2012 issue of Wired.

Although there is one more MINI Roadster print ad that is interactive, here is the existing collection of MINI Roadster ads that we have seen so far.  We have one for the Cooper, Cooper S, and John Cooper Works Roadster.

TOP DOWN THRILLS. print ad TOPLESS THRILLS. print ad THINK RACY THOUGHTS. print ad (version 1)

MINI Cooper S Roadster print ad

TOP DOWN THRILLS. print ad
TOP DOWN THRILLS.

The two-seater MINI Cooper S Roadster can’t help but turn heads. With a turbocharged and direct-injected 181-horsepower engine and 35 MPG, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind. THE NEW MINI ROADSTER. HOLD ON.

This print ad featuring a British Racing Green MINI Cooper S Roadster can be found in the current edition of The MINI International, vol. 37, #1/2012.


MINI USA 10 Years newspaper ad

MINI USA 10 Years newspaper ad

AFTER 10 GREAT YEARS IN AMERICA,
WE HAVE A FEW PEOPLE TO THANK.

More specifically, over 400,000 motorers.
Join the celebration at FACEBOOK.COM/MINIUSA.

As you probably know, MINI USA recently celebrated ten years in America.  They created a “Thank You” webpage with a high-resolution color image created with all of the customer names.

MINI USA’s advertising agency Butler, Shine, Stern & Partners also created a print ad including all of the names (shown above).  The ad can be found in the March 22, 2012 edition of The New York Times on pages A14-A15.


MINI Coupe and MINI Roadster flip print ad

TOP SPEED. TOP DOWN. print ad
TOP SPEED. / TOP DOWN.

The MINI Cooper S Coupe and new MINI Cooper S Roadster. Separated at birth by a convertible top. Both with two seats and seductive looks. Both with a six-speed, 181 horsepower, turbo-charged engine. Both with a rear spoiler that automatically lifts at 50 MPH for better downforce. One with a hard top, the other one soft. THE MINI COUPE AND NEW MINI ROADSTER. HOLD ON.

MINI USA has produced MINI Coupe print ads and more recently MINI Roadster ads.  Here we have a combined flip ad featuring the MINI Cooper S Coupe and an upside-down MINI Cooper S Roadster, both in Lightning Blue.

This print ad can be found on page 4 of the May 2012 issue of Car and Driver.


MINI JCW Roadster print ad

THINK RACY THOUGHTS. print ad
THINK RACY THOUGHTS

The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind.

THE NEW MINI ROADSTER. HOLD ON.

MINI USA has released another MINI Roadster ad to follow up on the previous TOPLESS THRILLS. print ad.  This version features the MINI John Cooper Works Roadster in Midnight Black.

This print ad can be found inside the back cover of the May 2012 issue of Motor Trend.


first MINI Roadster print ad

TOPLESS THRILLS. adTOPLESS THRILLS.

The new two-seater MINI Cooper Roadster can’t help but turn heads. Take down the top and indulge in go-kart handling and 35 MPG, for open-air motoring at its best. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave your old flings behind even faster.
THE NEW MINI ROADSTER. HOLD ON.

Coming a little late for the MINI Roadster launch, the first print ad has been released.  Expect to see more MINI Roadster ads soon.

This print ad can be found on the back cover of the April 2012 issue of Maxim.


collectibles: Matter Magazine MINI Coupe Adventure

 Matter Magazine Matter Magazine MINI Coupe Adventure cover

Back in December, we posted the article MINI collaborates with Matter Magazine to promote the MINI Coupe.  The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul.  From the website, you could follow the adventure with video, words, and photos.  The team took two MINI Cooper S Coupes and a MINI Cooper SD Countryman.

When it was announced, we requested a free copy and Matter Magazine sent one via international mail.  The 24-page booklet titled “Another Day. Another Adventure.” was actually separate from the magazine issue itself.  Inside, the team recounted their ten adventures with text, graphics, and photos.  Inserted inside the booklet was a fold-out map (see below) showing the route.  A unique collectible for MINI Coupe fans.

Matter Magazine MINI Coupe Adventure map